Tag Archives: Social Media

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Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

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Increasing your Site Traffic: Social Traffic

Over the last few months we have been looking at different forms of traffic that a website can target. This month we will be looking at social traffic. Both what it is and how it can benefit your site.   What is it?   Social Traffic is traffic that originates from Social Media Sites on the Internet. These sites are quite vast but in general they are sites where people come together in a community and share common experiences through visual or text means. Some popular Social Media Sites include Facebook, Twitter and Reddit. Each of these types of sites …

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5 Reasons Why You Should Be Using Hashtags

A word only recently added to the dictionary, the hashtag (#) has become an important feature of social media in recent years. A hashtag is a social media tagging system used to categorize content and deliver related search results. It involves a key word or phrase, without spaces or symbols, preceded by the hash sign. In networks that support hashtags, such as Twitter and Facebook, use of the symbol automatically transforms the content into a hyperlink. When someone clicks on the hyperlink, all other recent messages using the same hashtag will appear. Additionally, hashtags are viewable to anyone on the …

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5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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13 Reasons Your Small Business Needs a Social Media Presence

Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody else is doing it. Even if your business is not …

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Google Wants a Whole Site

The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10 years to understand this shift. In the old days (some may say better days), one just needed to put up a basic site and create as many product/category pages as possible to be successful. Each time someone put on a new product page, they would see it appear in the search engines. It might not be on page one, but they could at least find it. …

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Enter the “Local Social Media Day Contest!”

June 25-30! A simple way to support your local businesses and win a $50 VISA gift card!   This Friday, June 30th is Social Media Day! It’s a global event begun by the social media pioneers at Mashable.com to “recognize the digital revolution happening right before our eyes.” Social media has certainly changed the world, including the way businesses connect with their clients and customers. Social media has been especially meaningful to local businesses that can use it to reach and build relationships with more people than ever. To acknowledge and demonstrate the power of social media for local businesses, …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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The Importance of Google+ Local Pages

They say the only thing you can count on is change. This is definitely true of Google. One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change for local businesses. Don’t worry, if you already had your Google Places page set up, that information has been transferred to your Google+ Local page. However, Google+ Local offers more features than you experienced with Google Places. The biggest change? Because Local is part of the Google+ social network, Local pages are built to be much more social.

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