Tag Archives: small business seo

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Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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Why No-Contract and Guaranteed SEO Are Bad Ideas

Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work” for you for free until they achieve your rankings. So you might think, “I must have nothing to lose.” That couldn’t be further from the truth. Your website, like your reputation, is something you should protect and something you can never get back once it is tarnished.  Here’s why offers of no contract or guaranteed SEO are bad for your company.   No Contract.   No …

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Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Do Apps Like Foursquare Affect SEO?

Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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Is Google Plus Worth It?

The answer for most businesses is a definitive “YES.”You should probably be using Google Plus.   There is one incredibly important benefit Google Plus gives you: Google indexes Google Plus posts. They do not index Facebook or Twitter posts.   Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a …

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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Why SEO and PR Need To Work Together

When businesses think about PR, they often think of how to get that coveted story by a well-respected, or heck any, journalist in media outlets. So, when a journalist is looking for an expert to quote in a story, where do you think they look? Like most folks, they search on Google, Bing or their favorite search engine. Way back when, they used paper files or Rolodexes. However, those days are now a thing of the past. And these days, searches on Google are the number one source for journalists finding sources and story ideas.   With this in mind, …

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Help Your Webmaster Build Ethical SEO Into Your Website

There is a lot of discussion on the web dedicated to identifying Google’s algorithm secrets. However, before trying to determine what Google isn’t telling us, it’s important to address what Google does tell us. This helps ensure your small business SEO is truly ethical SEO. These tips are extremely important because they come straight from Google. So, it’s wise to discuss these guidelines with your webmaster before he or she builds the site, or when you update your site. Strategic Website Content —  Make sure your website is as useful as possible for visitors, and make sure it is chockfull …

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Why Use WordPress?

The most popular CMS in Technorati’s Top 100 blog list is WordPress. Technorati is a technology/pop culture blog that rates the most influential blogs on the Internet daily. In fact, WordPress is the CMS of choice for two of the top three blogs, Mashable and TechCrunch. Does that make WordPress the best CMS ever? Of course not. But, it does indicate how impressive WordPress is.   Best Features of WordPress:   Free. Easy. Attractive.   No, we aren’t describing “The Situation’s” dream date. However, MTV does use WordPress for their MTV Newsroom website. Anyway, more on famous WordPress sites later. …

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