Tag Archives: SEO

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5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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The Impact of Negative SEO and Ways to Fix it

Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear …

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How Google Hummingbird Affects Search Results

Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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Website Content Ideas That Hit Home

Retail websites need to be able to get their audience to visit on a regular basis – even when they don’t have a purchase to make. This is important as a way to ensure brand recall. The problem, though, is that one never seems to have enough ideas for great website content to achieve this by. If you find yourself in this position, the ideas that follow should help.

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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Google Wants a Whole Site

The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10 years to understand this shift. In the old days (some may say better days), one just needed to put up a basic site and create as many product/category pages as possible to be successful. Each time someone put on a new product page, they would see it appear in the search engines. It might not be on page one, but they could at least find it. …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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Why No-Contract and Guaranteed SEO Are Bad Ideas

Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work” for you for free until they achieve your rankings. So you might think, “I must have nothing to lose.” That couldn’t be further from the truth. Your website, like your reputation, is something you should protect and something you can never get back once it is tarnished.  Here’s why offers of no contract or guaranteed SEO are bad for your company.   No Contract.   No …

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