Tag Archives: SEO Company

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5 Mistakes That Affect Conversion Rates

Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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Why No-Contract and Guaranteed SEO Are Bad Ideas

Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work” for you for free until they achieve your rankings. So you might think, “I must have nothing to lose.” That couldn’t be further from the truth. Your website, like your reputation, is something you should protect and something you can never get back once it is tarnished.  Here’s why offers of no contract or guaranteed SEO are bad for your company.   No Contract.   No …

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The Dangers of Over-Linking

Do you want to know why RankPay.com, which was #1 for the keyword “SEO Services” on Google for over a year, is now on page three for that term? How about NationalPositions.com, who was #1 for “SEO Company” until several months ago when they also plummeted to page two? Did they all of a sudden start doing black hat link building? No. So, what would cause such a steep decline from #1 to oblivion? Over-linking.   This is a topic that is scary for SEO companies to talk about because they don’t want their clients to think there is an …

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Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Do Apps Like Foursquare Affect SEO?

Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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Is Google Plus Worth It?

The answer for most businesses is a definitive “YES.”You should probably be using Google Plus.   There is one incredibly important benefit Google Plus gives you: Google indexes Google Plus posts. They do not index Facebook or Twitter posts.   Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a …

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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Why SEO and PR Need To Work Together

When businesses think about PR, they often think of how to get that coveted story by a well-respected, or heck any, journalist in media outlets. So, when a journalist is looking for an expert to quote in a story, where do you think they look? Like most folks, they search on Google, Bing or their favorite search engine. Way back when, they used paper files or Rolodexes. However, those days are now a thing of the past. And these days, searches on Google are the number one source for journalists finding sources and story ideas.   With this in mind, …

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