Tag Archives: sem

SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Do Apps Like Foursquare Affect SEO?

Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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Your Website Grader Score Isn't Your SEO Score

WebsiteGrader.com is an excellent tool for understanding how well your overall Internet marketing efforts are positioned. It analyzes your website based on about 19 different criteria, providing data regarding your website content, blog strength, socialmedia, email, some SEO factors and more. It shows your website’s strengths and weaknesses, and then gives you a numeric score from 1-100. At SEO Bounty, we understand the value of the service. It’s a brilliant tool and a useful starting point for planning your comprehensive Internet marketing strategy. However, it's important to keep in mind that your Website Grader score isn't your SEO score. Sometimes …

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Check Out the New Guy – Jimmy Olivero!

Psssst…Check out the new guy! Jimmy Olivero is our new Director of SEO Strategy! He helps clients and future clients understand how SEO can greatly enhance their Internet marketing! cheap antivirus software zp8497586rq

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