Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes. Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords. Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords? They probably convert every so often but clearly, they are underperforming. Since they are relevant to your business, pausing or deleting them is not a good idea. The only real option is to …Google, PPC, SEM | Tagged AdWords, google, keywords, ppc, quality score | Comments Off on Turning Underperforming Keywords in Google Adwords into Traffic Generators
SEO Bounty has over a decade of Internet Marketing experience. We've been recognized as one of Website Magazine's Top 50 SEO Firms and named by TOP SEOs as "Best in Search" for link building 4 times. We're a team of talented Internet marketing professionals dedicated to helping businesses.
757 337 8748