Tag Archives: organic

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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The Importance of Google+ Local Pages

They say the only thing you can count on is change. This is definitely true of Google. One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change for local businesses. Don’t worry, if you already had your Google Places page set up, that information has been transferred to your Google+ Local page. However, Google+ Local offers more features than you experienced with Google Places. The biggest change? Because Local is part of the Google+ social network, Local pages are built to be much more social.

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The Dangers of Over-Linking

Do you want to know why RankPay.com, which was #1 for the keyword “SEO Services” on Google for over a year, is now on page three for that term? How about NationalPositions.com, who was #1 for “SEO Company” until several months ago when they also plummeted to page two? Did they all of a sudden start doing black hat link building? No. So, what would cause such a steep decline from #1 to oblivion? Over-linking.   This is a topic that is scary for SEO companies to talk about because they don’t want their clients to think there is an …

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Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Do Apps Like Foursquare Affect SEO?

Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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Google Search Plus Your World

Are you used to seeing your website appear in Google search results on the first page without scrolling? As of yesterday, you may have noticed a change. That’s because, in many searches results, Google is including Google+ comments above everything else on the page. Google is calling this search style, “Google Plus Your World.” Google’s Jack Menzel explains with an example: adobe oem software “Google+ results will be blended in with the traditional ‘authoritative [organic] results,’ but clearly annotated. Type in a topic of interest, like ‘Rome,’ and along with maps, travel info, historical references, you’ll find a post your friend …

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2012: SEO & the Year of the Small Business!

Looking back over 2011, did you have hiccups in your profit margins? Many small businesses struggled to survive while others took on a new life seemingly all on their own. To make bank in 2012, small businesses need to utilize the following three tactics. Get Social! Social Media has very obviously played a definitive roll in sales figures and will continue to do so in the coming years. Ask questions, make polls, and create contests. Engage your customer base in an honest and organic way. Think of it this way: when you are the customer and receive extra special attention …

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SEOing Your Facebook Page

Overall Facebook isn’t considered to be SEO friendly. After all, the original context of Facebook was to give college students a way to interact. But, if you are a business owner, then you know having a Facebook business page is not only standard but necessary in the ever-changing world of technology and marketing. So how do you get Facebook and SEO to play nice together in the Google play yard? These few tips might help. Get a Facebook URL. One you acquire 100 fans you can create a vanity name. Try to include a term related to your business in …

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