Tag Archives: organic SEO

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Search Marketing Priorities for Plumbers

This is the third article in a series called “Search Marketing Priorities” which looks at what different types of businesses would benefit most from concentrating on when it comes to Search Marketing.  When you have spent years perfecting your specific craft you want to make sure that people know about it and that you are using your time in the most effective way to promote your skills. This article will help guide Plumbers and Plumbing Companies on what areas of Search Marketing they should concentrate on that will bring them the most business for their time and effort spent.   …

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Predictions for SEO Trends in 2018

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. This year seems to be a year that is going to be driven by Search Personalization, new search technologies and a need for an even quicker response to our search queries.   Personalized Search   With everyone now being signed in to something at all times either through their Google Account, Facebook Account or their smart phones personalized search is an inevitable by-product of that.  Users are seeing results that only “they see” at …

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Increasing your Site Traffic: Organic Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at organic traffic. Both what it is and how it can benefit your site.   What is it? Organic traffic is what is often referred to as “free traffic” or “Search traffic” and comes from users of various Search engines making search queries. On a search engine like “Google” organic traffic listings exist underneath the Paid Search and Local Search results on the majority of searches. In some instances there are only organic listings displayed when someone makes …

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Optimizing Your Images for SEO Benefit

Search Engine Optimization (SEO) is not all about optimizing your written content and the inner workings of your website. With many websites relying heavily on multimedia content such as images, it is also important to take some additional steps to ensure that your visual content reaches the search engines as well.

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Keep Your Content Optimized for Panda 4.0 and Beyond

With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if you remember that the core principle of sustainable SEO is all about offering quality content, then you won’t go wrong. After all, content which offers value to the reader will increase recognition for your company site, along with the trust and authority your site builds up (via Linking and Social Interaction). Nonetheless, there is still more to successful and sustainable SEO than just writing content, you want to …

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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YouTube Marketing Commonsense

To a small start-up that is on a tiny marketing budget, a YouTube channel with regular content updates can be one of the most powerful marketing tools available. A video campaign on YouTube, though, is no guarantee of action. You need to know how to work it. Keep it simple Most moderately successful original videos on YouTube have cost of their creators less than $250 to make. While it would make sense to aim higher to create great story ideas and a real YouTube channel brand identity, most start-ups wouldn't benefit by lavishing money on production values.

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Website Content Ideas That Hit Home

Retail websites need to be able to get their audience to visit on a regular basis – even when they don’t have a purchase to make. This is important as a way to ensure brand recall. The problem, though, is that one never seems to have enough ideas for great website content to achieve this by. If you find yourself in this position, the ideas that follow should help.

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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