Tag Archives: On-site optimization

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Predictions for SEO Trends in 2017

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. It looks like it is going to be a very tech mobile driven search year. Here are four trends we recommend that you prepare your site for in 2017.

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Optimizing Your Images for SEO Benefit

Search Engine Optimization (SEO) is not all about optimizing your written content and the inner workings of your website. With many websites relying heavily on multimedia content such as images, it is also important to take some additional steps to ensure that your visual content reaches the search engines as well.

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How Google Hummingbird Affects Search Results

Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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YouTube Marketing Commonsense

To a small start-up that is on a tiny marketing budget, a YouTube channel with regular content updates can be one of the most powerful marketing tools available. A video campaign on YouTube, though, is no guarantee of action. You need to know how to work it. Keep it simple Most moderately successful original videos on YouTube have cost of their creators less than $250 to make. While it would make sense to aim higher to create great story ideas and a real YouTube channel brand identity, most start-ups wouldn't benefit by lavishing money on production values.

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Website Content Ideas That Hit Home

Retail websites need to be able to get their audience to visit on a regular basis – even when they don’t have a purchase to make. This is important as a way to ensure brand recall. The problem, though, is that one never seems to have enough ideas for great website content to achieve this by. If you find yourself in this position, the ideas that follow should help.

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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