Tag Archives: Off-site optimization

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Increasing your Site Traffic: Real World Traffic

We have been looking at different areas of traffic that your website can get over the last several months. This month we will be looking at Real World Traffic. Both what it is and how it can benefit your site.   What is it?

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5 App Internet Marketing Tips Every Developer Should be Using

Creating a mobile app is easy; marketing your creation is the tough part. Whether you use the services of a development firm or code your own application, getting your digital download on iTunes or Google Play is the least daunting of your tasks. Without a strong app marketing strategy, your creation is likely to languish among the millions of other applications available for download. Your app can be phenomenal, but if potential users can’t discover your creation, you are dead in the water before you even start.

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How Google Hummingbird Affects Search Results

Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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The Importance of Google+ Local Pages

They say the only thing you can count on is change. This is definitely true of Google. One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change for local businesses. Don’t worry, if you already had your Google Places page set up, that information has been transferred to your Google+ Local page. However, Google+ Local offers more features than you experienced with Google Places. The biggest change? Because Local is part of the Google+ social network, Local pages are built to be much more social.

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Why No-Contract and Guaranteed SEO Are Bad Ideas

Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work” for you for free until they achieve your rankings. So you might think, “I must have nothing to lose.” That couldn’t be further from the truth. Your website, like your reputation, is something you should protect and something you can never get back once it is tarnished.  Here’s why offers of no contract or guaranteed SEO are bad for your company.   No Contract.   No …

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The Dangers of Over-Linking

Do you want to know why RankPay.com, which was #1 for the keyword “SEO Services” on Google for over a year, is now on page three for that term? How about NationalPositions.com, who was #1 for “SEO Company” until several months ago when they also plummeted to page two? Did they all of a sudden start doing black hat link building? No. So, what would cause such a steep decline from #1 to oblivion? Over-linking.   This is a topic that is scary for SEO companies to talk about because they don’t want their clients to think there is an …

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Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Do Apps Like Foursquare Affect SEO?

Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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