Tag Archives: Link Building

Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

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SEO Trends to Target for 2016

It is time once again to make our predictions for what will matter most in the world of Search Marketing in 2016. Every year it is important to assess your current Internet Marketing and web site to see if they are in line with the trends for the next year. We are going to look into the crystal ball and predict what we feel will help your site gain the most traction in the coming year.     Mobile is Becoming Everything   Quicker than Uber is taking down the taxi cab monopoly, Google is in full force in re-shaping …

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The Impact of Negative SEO and Ways to Fix it

Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear …

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Keep Your Content Optimized for Panda 4.0 and Beyond

With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if you remember that the core principle of sustainable SEO is all about offering quality content, then you won’t go wrong. After all, content which offers value to the reader will increase recognition for your company site, along with the trust and authority your site builds up (via Linking and Social Interaction). Nonetheless, there is still more to successful and sustainable SEO than just writing content, you want to …

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How Google Hummingbird Affects Search Results

Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.

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Why No-Contract and Guaranteed SEO Are Bad Ideas

Beware of SEO companies that don’t require a contract and/or guarantee you successful results. It’s seems like a good idea at first. There will be no contract involved and the SEO company will “work” for you for free until they achieve your rankings. So you might think, “I must have nothing to lose.” That couldn’t be further from the truth. Your website, like your reputation, is something you should protect and something you can never get back once it is tarnished.  Here’s why offers of no contract or guaranteed SEO are bad for your company.   No Contract.   No …

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The Dangers of Over-Linking

Do you want to know why RankPay.com, which was #1 for the keyword “SEO Services” on Google for over a year, is now on page three for that term? How about NationalPositions.com, who was #1 for “SEO Company” until several months ago when they also plummeted to page two? Did they all of a sudden start doing black hat link building? No. So, what would cause such a steep decline from #1 to oblivion? Over-linking.   This is a topic that is scary for SEO companies to talk about because they don’t want their clients to think there is an …

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