Tag Archives: keywords

What Your New SEO Company Needs: Part 3: Current Keyword Targets

When you are moving from one Search Optimization Company to another there are several ways to make that transition as smooth as possible.  In this article we’ll discuss how to provide them with the right Keyword Targets.   If you are transitioning your company to a new Internet Marketing Provider your current site is likely to have been setup based on old keyword targets. When you start a new campaign you review over your current keyword goals and the company implements them into your website either via on-site content changes or off site anchor text linking. These keyword targets then …

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How to Find the Best SEO Keywords for Your Business

The key to success in any online venture is dominating the search engines, particularly Google. 75% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimization (SEO) campaign is keyword research. When you research keywords, you should be looking for the perfect compromise between the level of competition and the relevance to your content. The key words and phrases that you choose to use in the content of your website should be those which receive enough search queries while at the same time not …

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10 Effective and Free SEO Tips for 2014

Search engine optimization, or SEO, involves a rapidly changing landscape, one that is almost unrecognizable since its inception. The good news is that there are a few things that stayed the same. Keeping these tips in mind can make sure that the foundation of your site’s SEO remains solid and won’t fold after a simple Google update.   1. Some sites inevitably come up with pages that have similar content. Make sure that if they’re basically saying the same thing that you have the better page in your sitemap.

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Turning Underperforming Keywords in Google Adwords into Traffic Generators

Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes.  Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords.  Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords?  They probably convert every so often but clearly, they are underperforming.  Since they are relevant to your business, pausing or deleting them is not a good idea.  The only real option is to …

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