Tag Archives: keyword research

What Your New SEO Company Needs: Part 3: Current Keyword Targets

When you are moving from one Search Optimization Company to another there are several ways to make that transition as smooth as possible.  In this article we’ll discuss how to provide them with the right Keyword Targets.   If you are transitioning your company to a new Internet Marketing Provider your current site is likely to have been setup based on old keyword targets. When you start a new campaign you review over your current keyword goals and the company implements them into your website either via on-site content changes or off site anchor text linking. These keyword targets then …

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4 Steps for Successful Keyword Research and Placement

Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have one landing …

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