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Google Wants a Whole Site

The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10 years to understand this shift. In the old days (some may say better days), one just needed to put up a basic site and create as many product/category pages as possible to be successful. Each time someone put on a new product page, they would see it appear in the search engines. It might not be on page one, but they could at least find it. …

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