Tag Archives: google

Increasing your Site Traffic: Organic Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at organic traffic. Both what it is and how it can benefit your site.   What is it? Organic traffic is what is often referred to as “free traffic” or “Search traffic” and comes from users of various Search engines making search queries. On a search engine like “Google” organic traffic listings exist underneath the Paid Search and Local Search results on the majority of searches. In some instances there are only organic listings displayed when someone makes …

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7 Tips for Growing Your Google+

Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile

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Google Removes Authorship Photos in the Search Results

Google has announced that it is doing away with author photos in most search results, and that has left some web site owners upset. Some are left wondering why Google would revert back to a photo-free search page. Then there are those who want to know why Google would make its proprietary social network, Google+, less relevant.   Cyrus Shepard, who recently wrote about the latest change in a post for the popular SEO blog Moz, said it perfectly. “Along with many SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors …

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How Google Hummingbird Affects Search Results

Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.

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Turning Underperforming Keywords in Google Adwords into Traffic Generators

Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes.  Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords.  Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords?  They probably convert every so often but clearly, they are underperforming.  Since they are relevant to your business, pausing or deleting them is not a good idea.  The only real option is to …

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Website Content Ideas That Hit Home

Retail websites need to be able to get their audience to visit on a regular basis – even when they don’t have a purchase to make. This is important as a way to ensure brand recall. The problem, though, is that one never seems to have enough ideas for great website content to achieve this by. If you find yourself in this position, the ideas that follow should help.

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The Importance of Google+ Local Pages

They say the only thing you can count on is change. This is definitely true of Google. One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change for local businesses. Don’t worry, if you already had your Google Places page set up, that information has been transferred to your Google+ Local page. However, Google+ Local offers more features than you experienced with Google Places. The biggest change? Because Local is part of the Google+ social network, Local pages are built to be much more social.

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Google Search Plus Your World

Are you used to seeing your website appear in Google search results on the first page without scrolling? As of yesterday, you may have noticed a change. That’s because, in many searches results, Google is including Google+ comments above everything else on the page. Google is calling this search style, “Google Plus Your World.” Google’s Jack Menzel explains with an example: adobe oem software “Google+ results will be blended in with the traditional ‘authoritative [organic] results,’ but clearly annotated. Type in a topic of interest, like ‘Rome,’ and along with maps, travel info, historical references, you’ll find a post your friend …

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SEOing Your Facebook Page

Overall Facebook isn’t considered to be SEO friendly. After all, the original context of Facebook was to give college students a way to interact. But, if you are a business owner, then you know having a Facebook business page is not only standard but necessary in the ever-changing world of technology and marketing. So how do you get Facebook and SEO to play nice together in the Google play yard? These few tips might help. Get a Facebook URL. One you acquire 100 fans you can create a vanity name. Try to include a term related to your business in …

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