Tag Archives: Engagement

Search Marketing Priorities for Plumbers

This is the third article in a series called “Search Marketing Priorities” which looks at what different types of businesses would benefit most from concentrating on when it comes to Search Marketing.  When you have spent years perfecting your specific craft you want to make sure that people know about it and that you are using your time in the most effective way to promote your skills. This article will help guide Plumbers and Plumbing Companies on what areas of Search Marketing they should concentrate on that will bring them the most business for their time and effort spent.   …

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Increasing your Site Traffic: Social Traffic

Over the last few months we have been looking at different forms of traffic that a website can target. This month we will be looking at social traffic. Both what it is and how it can benefit your site.   What is it?   Social Traffic is traffic that originates from Social Media Sites on the Internet. These sites are quite vast but in general they are sites where people come together in a community and share common experiences through visual or text means. Some popular Social Media Sites include Facebook, Twitter and Reddit. Each of these types of sites …

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5 Mistakes That Affect Conversion Rates

Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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7 Tips for Growing Your Google+

Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile

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“I want more Facebook Engagement!”

Social Media for small businesses have become the new marketing strategy to get their name out in way that can boost their potential sales, long term clientele, and brand their name. But in our world of marketing we always see the big question; “How can I get more Engagement?” Sometimes we can confuse more engagement with more likes on your Facebook business page when that is not the case. Facebook Engagement is the communication between the business as an everyday person and your audience. Your audience includes those who’ve liked you and actually read, viewed and liked your posts. Facebook …

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