Tag Archives: email marketing

5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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5 Mobile Marketing Trends which You Cannot Afford to Ignore

Love it or hate it, mobile marketing is here to stay, and 2014 is set to be the year when mobile Internet browsing overtakes desktop/laptop browsing. Just a few years ago, browsing the Internet on a mobile phone was a rare luxury, and from an online marketing perspective, it was largely irrelevant. However, the majority of people already own smartphones and use them every day for browsing and other online activities. While you should certainly not neglect the desktop audience, it is no longer optional for any business which wants to conduct a successful Internet marketing campaign to ignore mobile …

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