Tag Archives: Business Owners

5 Mistakes That Affect Conversion Rates

Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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5 Mobile Marketing Trends which You Cannot Afford to Ignore

Love it or hate it, mobile marketing is here to stay, and 2014 is set to be the year when mobile Internet browsing overtakes desktop/laptop browsing. Just a few years ago, browsing the Internet on a mobile phone was a rare luxury, and from an online marketing perspective, it was largely irrelevant. However, the majority of people already own smartphones and use them every day for browsing and other online activities. While you should certainly not neglect the desktop audience, it is no longer optional for any business which wants to conduct a successful Internet marketing campaign to ignore mobile …

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3 Mistakes Business Owners make with their Google Plus Pages

I know what you may be thinking; “Great, another blog post about how to manage my Google Plus account”. The answer is yes, it is another blog post about the ever growing enterprise and social sector of Google: Google Plus. However, this is not just the basic guide on how to set up your Gmail account or set up your Google Plus page. Let’s face it, Google plus can be confusing at times especially for business owners that just don’t have the time to teach themselves about the wonders of Google and every update they make. As a Social Media …

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