Tag Archives: blogging

Choosing the Right Guest Blogger

When you run a successful blog on your website you will often be solicited via e-mail and in person to allow additional writers content on your blog. Most of these solicitations are just that, attempts for people to spam your blog with their own content and promote themselves or their blog over your own. Having additional blog writers on your blog can provide new voices and new perspectives for your site and readers. So how do you balance the two and determine if a writer is a good fit for your blog?   1 – Look at the Bloggers Previous …

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Why Blogging Still Matters for your Website in 2017

I’ve noticed quite a few sites in 2016 began to slack on their consistent blogging efforts. Although blogging is not the “hot new thing” it was several years ago it should still be taken seriously as a vital part of your overall Online Marketing Strategy. Here are a few ways that Blogging is still very relevant in 2017.   Blogs are still considered “new” material by Google New is usually better in the eyes of Google’s Search Engine. This is especially true when it is new quality content on your web site. Whether you are writing about the latest industry …

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Make Your Blog an Excellent Marketing Tool for Your Website

In a global market, competition is everywhere you look. Quality marketing of your products and services is extremely important. There are many effective ways to market your business and a blog is one of the best. If your website has a blog that isn’t being used to market your business, it’s time for your blog to change directions. Don’t let your competition “out blog” you.   Target Your Specific Audience Be sure your blog posts provide valuable information about a specific product or service you offer. Explain how a product can be used effectively. Offer detailed step-by-step instructions to the …

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5 WordPress Plugins Every Business Blog Should Have

Powering the majority of business blogs, WordPress is the most popular content management system of all. Thanks to its versatile open-source nature and exceptional ease of use, it presents an affordable and convenient solution for businesses of all sizes. However, to get the most out of the platform, you’ll want to take advantage of some powerful plugins, such as the following:

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