Tag Archives: AdWords

Search Marketing Priorities for Roofers

This is the fourth article in a series called “Search Marketing Priorities” which puts the focus on examining what areas of Search Marketing different companies should concentrate their efforts on.  After gaining the skills you need for your profession and opening up your own shop Marketing is essential to the success of that business. This article will help guide Roofers and Roofing Companies on what areas of Search Marketing they should focus on that will grow their business.   Priority List: Local Listings/Google Maps – 9/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 9/10 Social Media …

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Turning Underperforming Keywords in Google Adwords into Traffic Generators

Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes.  Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords.  Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords?  They probably convert every so often but clearly, they are underperforming.  Since they are relevant to your business, pausing or deleting them is not a good idea.  The only real option is to …

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3 Mistakes Business Owners make with their Google Plus Pages

I know what you may be thinking; “Great, another blog post about how to manage my Google Plus account”. The answer is yes, it is another blog post about the ever growing enterprise and social sector of Google: Google Plus. However, this is not just the basic guide on how to set up your Gmail account or set up your Google Plus page. Let’s face it, Google plus can be confusing at times especially for business owners that just don’t have the time to teach themselves about the wonders of Google and every update they make. As a Social Media …

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