This is the latest article in a series called “Search Marketing Priorities” which is intended to help companies determine how they should allocate their Marketing dollars online. With so many different areas to concentrate on it is important to focus on those that will benefit your company the most. This article will help guide Pet Control Companies on what areas of Search Marketing they should work hardest on to bring in new clients for their business.
When a person has a pest problem in their house whether it’s bugs or rats they are looking to have those creatures out of their house immediately. Therefore they are going to be looking for a business that is as close as possible to alleviate their problem. In this way the local listings are key to the success of a pest control business. Making sure that your business is located in a populous city and making sure that your local business page has the correct information is important. Having all of your information (such as phone number, address, business type) the same over all the different local platforms will show consistency to search engines and help you rank above your competitors even if you are all in the same city as your business. Coming up as high as possible in your current city will ensure a steady stream of new clients from your local listings.
When looking at important areas of marketing for your business paid search should rank quite high. If your company is located in one city but services many areas around it then you can utilize Paid Search to target all of those different communities with just one location. You can even target specific neighborhoods where specific pests might be most common or ones where you would be able to see the most significant profit from a service call. Paid search is unique in this way as most other targeting by Google limits you to the specific location/city of your business. Paid Search also offers you the ability to promote current promotions based on location or service. This will help you stand out among your competitors. You can also create specific landing pages for different services or specials and direct potential clients to those pages where you can more easily close the deal and get them to contact your business before your competition.
As a pest control expert you want to be found in the organic listings because they are the most used and most trusted of all the search results. While everyone is fighting over space in Paid and Local Search results if you can establish yourself in organic results you are more than likely to stay in that position for a while and gain very qualified new clients. The overall pest control space can be very crowded but most companies in this area are not concentrating highly on organic SEO and that creates a good niche for a savvy marketer to move in on. Constructing your website to have specific pages for each location you want to serve and pages for each pest/service area will also help you to come up when customers make more specific searches.
Typically a Pest Control company website does not need to be very pretty but should be very functional. A potential client isn’t expecting a million dollar look to your website but they will want it to have good usability. Key to this is making sure that your contact information is easy to find and that your form is simple and quick to fill out. Your website should contain information like how long you’ve been in business and what services you specialize in. It helps to have some pictures of employees so new customers will know who might be coming out to their location. Overall you want to make sure that your website is appealing (and mobile friendly) but it does not need to super expensive to build.
Social Media is a good way of keeping your current customers loyal to you as well as bringing in new customers from recommendations from people they know. You can also keep clients informed with the latest deals or specials you are running. For Marketing purposes Social Media should be used just enough to keep people informed but you shouldn’t put as much effort into it as you would the other marketing channels as people are not looking to be informed about pests all the time.
A Pest Control Company is in a unique position of being needed as quickly as possible by its clients. This means you want to position yourself in front of your client as much as possible when they make a search for your business. Being in the Paid, Local and Organic results all at the same time will ensure that your business is not missed. This will help your company succeed and have a steady flow of new and existing clients needing your services.