This is the latest article in a series called “Search Marketing Priorities” which puts the focus on the most important areas that specific business can concentrate on when looking at the Internet Marketing Space. This month we are going to look at the priorities for Carpet Cleaners and Carpet Cleaning Companies.
When people have carpet cleaning needs they are typically going to look locally for the business that can service them. When potential clients look for you online they are likely to type ‘carpet cleaning’ or ‘carpet cleaning + city’ in this way search engines like Google will automatically detect where they are by their IP Address or phone/mobile device location. Making sure that your Local Business Pages (like My Business by Google) has the right information, services you provide, contact address and phone number are key. Having all of the same information across different local pages and platforms will also help you rank better overall in search. With most of your customers being within 50 miles of your business it is important that you appear when people make local searches.
Paid search offers a wide variety of options to a Carpet Cleaning Company and is essential to the success of your online marketing presence. With many competitors in your local area it can sometimes be hard to rank well on local map listings or organically. Paid Search gives you the ability to target any local area you want with geo targeting and test out the viability of specials and offers in a particular area. For instance due to all of the additional information you can add to a Google Paid Ad you can promote specific coupons or offers and direct people to pages on your site that promote those offers. For many new clients they are looking for ‘the best deal fast’ and Google Adwords can help you put that promotion out quickly and reap the rewards of new clients and a busy staff.
With so many different carpet cleaning companies to compete with in a city or local area it is important to maintain a strong presence in organic SEO. With many people typing in ‘carpet cleaning’ it will be important that you appear in the list on the first page of organic results. It can also benefit you greatly to create separate pages for each of your city locations so that you appear when people make ‘city carpet cleaner’ type queries as well. Having a page dedicated to that local area can help you gain additional clients outside of your office location. Organic results are also more trusted and used by 100% of people using a search engine and having results in those locations will help establish you as a trusted business before users even venture onto your website.
Having a good social media presence online helps your current customers keep up with your specials and promotions as well as learn more about your business. This allows customers on Social Media already to share information with their friends or family about the existence of your business. So keeping your basic Social Media pages up to date is helpful for your business. Since most people are not on Social Media looking for Carpet Cleaning It is not going to be as effective as other areas but it will help you with repeat business and trust from the Search engines.
Carpet Cleaning companies are in a unique position where the quality of their website is not judged as harshly as the quality of their work. As long as you have a decent looking website and a good price point you will likely still get a call from a client. They are not looking at your site as a direct reflection of the quality of your work although it would be helpful if you included pictures of successful carpet cleaning work on the site. The site itself should be easy to navigate and include the services you provide as well as the locations you service. This will help with your overall search optimization efforts as well.
New customers for a Carpet Cleaning Company are likely to look over several companies and make their decision based on the quality of work they see on the website as well as the price point. So making sure that you are listed on the first page in Search engines either organically, paid or in local listings is very important. It would be ideal to be listed on all three if possible. With Carpet Cleaning being such a competitive business the more exposure you can get on the Search Engines the better.