With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if you remember that the core principle of sustainable SEO is all about offering quality content, then you won’t go wrong. After all, content which offers value to the reader will increase recognition for your company site, along with the trust and authority your site builds up (via Linking and Social Interaction). Nonetheless, there is still more to successful and sustainable SEO than just writing content, you want to make sure it is solid and useful content and would not be considered “Web Spam” (i.e content written for the intent of just having “any” low quality content)
Google seeks to make its search results as organic as possible by providing users with the content that they want. Users recognize good content when they see it and are likely to share it with their friends on their favorite social media websites. This kind of organic promotion helps to improve your website’s reputation both in the eyes of Google and your visitors. Quality content relies on a solid understanding of your targeted audience as well as a thorough knowledge of your topic.
In spite of the importance of publishing great content, online marketers should also consider the keywords which people are most likely to search for in order to find content such as yours. Understanding how people use the search engines and the fact that they use them in a wide variety of different ways will help you to target the most suitable keywords. The free Google AdWords Keyword Tool is an invaluable tool which you can use to discover new keywords along with their approximate search volumes both globally and locally and a wealth of other useful information. In order to get keyword suggestions, all you need to do is enter a few words or phrases into the tool and it will do the rest.
Use your chosen keywords sparingly throughout relevant content and meta tags while making certain that their usage does not detract from quality and readability. If your readers can notice your keyword usage, then your content is over-optimized and will likely render your SEO efforts counterproductive.
The following are a few other important tips for creating search engine-friendly content:
. Keep your writing easy to follow and Web-friendly by keeping it scannable. With the typically short attention spans of Web users, it is wise to use short paragraphs, subheadings and lists.
. Embed text in your visual content by using alt attributes, since this gives you the opportunity to associate your image content with certain keywords as well as a textual description for your readers and the search engines.
. Keep your content fresh and unique, and if you are running a blog, you must stay committed to a regular content publishing schedule. Avoid having duplicate content or rehashing existing content, even if it is your own.
. Create content for your human readers, and avoid adding key words and phrases if they detract from the quality and readability of your content. Forget about keyword density – this is nothing more than a myth.
. Use correct spellings and grammar. Even though people may enter incorrectly spelled search queries, Google usually corrects them automatically, and trying to target misspelled keywords offers no value to your readers.
Anchor text is also an important element of content optimization, even though it is still widely abused in spite of Google’s Penguin 2.0 algorithm update penalizing such websites. Anchor text should be descriptive, useful to the reader, and above all, relevant to the link it is associated with. For the sake of usability, avoid using generic anchor text such as ‘click here,’ or using the URL of the webpage unless you are specifically promoting a new webpage address itself. Finally, anchor text should be easy to spot whether you are using them for internal or external linking.
Meta tags are another important feature for both your visitors and the search engine crawlers. Header and description tags are used by the search engines to display information about links in the search results, so they are often the first thing that people will see before even reaching your website.
In conclusion, it cannot be emphasized enough that designing an easily navigable, fast and user-friendly website complete with useful, fresh and original content along with proper site trust and authority will make your website successful with Panda 4.0 and beyond.