Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that it helps support your local optimization efforts.
To ensure the strongest local optimization, be sure you consider each of the following tips when populating your Foursquare page. These elements also apply for other location-based sites and location-based apps like Google Places and Facebook’s Check-In tool. Claiming your business’ page for Facebook’s tool is a little different than Foursquare, so be sure to read Facebook’s instructions.
Although you can use location-based tools as a personal SEO service, remember that these tools were originally intended for the public to be social networking platforms. Don’t ignore that. If you wouldn’t use an app like Foursquare yourself, remember – plenty of your customers would. You need to be where they are, and if that’s Foursquare, take advantage of it. For help understanding why people use location-based apps, check out, “Location-Based Apps Based on Emotion.”
As a consumer or a business, what have your personal experiences been with location-based apps like Foursquare?