Category Archives: Social Media

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3 Ways to Find Free Images for Your Blog 

When you’re writing a blog post, you should add an image that matches the theme of your content. Images work wonderfully for engaging users and breaking up long stretches of text. If you use a generic image or some clip-art, you’re reducing the impact your blog post can have. But what do you do if you don’t have the resources to hire a photographer or purchase great images?   Well, there are a lot of free images available on the Internet. You just need to know where to look. Let us look at a few ways you can find quality …

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5 Reasons Why You Should Be Using Hashtags

A word only recently added to the dictionary, the hashtag (#) has become an important feature of social media in recent years. A hashtag is a social media tagging system used to categorize content and deliver related search results. It involves a key word or phrase, without spaces or symbols, preceded by the hash sign. In networks that support hashtags, such as Twitter and Facebook, use of the symbol automatically transforms the content into a hyperlink. When someone clicks on the hyperlink, all other recent messages using the same hashtag will appear. Additionally, hashtags are viewable to anyone on the …

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5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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SEO Trends to Target for 2015

Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google …

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13 Reasons Your Small Business Needs a Social Media Presence

Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody else is doing it. Even if your business is not …

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7 Tips for Growing Your Google+

Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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3 Mistakes Business Owners make with their Google Plus Pages

I know what you may be thinking; “Great, another blog post about how to manage my Google Plus account”. The answer is yes, it is another blog post about the ever growing enterprise and social sector of Google: Google Plus. However, this is not just the basic guide on how to set up your Gmail account or set up your Google Plus page. Let’s face it, Google plus can be confusing at times especially for business owners that just don’t have the time to teach themselves about the wonders of Google and every update they make. As a Social Media …

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The New Facebook Feed: Goodbye Clutter, Hello Bright and Beautiful!

On Thursday, Facebook introduced to the online world their new clean playground; their Facebook Feed. If you were like me, and many others, you were starting to get annoyed with the display Facebook was working with and instead of checking your timeline, you quickly looked on your phone or tablet or better yet; to other social sites. So what’s the big change with Facebook’s Feed? “…the stories around you deserve to be displayed with more than just text.” – Zuckerberg Bigger Images                              It’s an age were Social is going Visual, and Facebook’s got the Memo. With your new timeline, all …

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“I want more Facebook Engagement!”

Social Media for small businesses have become the new marketing strategy to get their name out in way that can boost their potential sales, long term clientele, and brand their name. But in our world of marketing we always see the big question; “How can I get more Engagement?” Sometimes we can confuse more engagement with more likes on your Facebook business page when that is not the case. Facebook Engagement is the communication between the business as an everyday person and your audience. Your audience includes those who’ve liked you and actually read, viewed and liked your posts. Facebook …

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