Category Archives: SEO

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Search Marketing Priorities for Pest Control Companies

This is the latest article in a series called “Search Marketing Priorities” which is intended to help companies determine how they should allocate their Marketing dollars online. With so many different areas to concentrate on it is important to focus on those that will benefit your company the most. This article will help guide Pet Control Companies on what areas of Search Marketing they should work hardest on to bring in new clients for their business.   Priority List: Local Listings/Google Maps – 10/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 8/10 Social Media – 8/10 …

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Increasing your Site Traffic: Referral Traffic

We have been exploring all the different types of traffic a website can obtain. This month we will be looking at referral traffic. Both what it is and how it can benefit your site.   What is it? Referral Traffic is traffic that comes in from other websites on the Internet. This means that while someone else is visiting another website they may see a text link or image having to do with your website and they click on it. Since there are many different types of websites there are many ways this traffic can be obtained. One major way …

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Choosing the Right Guest Blogger

When you run a successful blog on your website you will often be solicited via e-mail and in person to allow additional writers content on your blog. Most of these solicitations are just that, attempts for people to spam your blog with their own content and promote themselves or their blog over your own. Having additional blog writers on your blog can provide new voices and new perspectives for your site and readers. So how do you balance the two and determine if a writer is a good fit for your blog?   1 – Look at the Bloggers Previous …

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6 Helpful Free iPhone apps for SEO on the Go

When Apple first released their iPhone, they took the world by storm and the iPhone has continued to be very popular. You can use your iPhone to keep an eye on your vital search engine optimization (SEO) statistics when you’re away from your computer.   These free iPhone apps for SEO can also be used on iPads and can be very helpful if you need to check your earnings, SERPs, backlinks, or any other SEO related data when you’re out and about.

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Make Your Blog an Excellent Marketing Tool for Your Website

In a global market, competition is everywhere you look. Quality marketing of your products and services is extremely important. There are many effective ways to market your business and a blog is one of the best. If your website has a blog that isn’t being used to market your business, it’s time for your blog to change directions. Don’t let your competition “out blog” you.   Target Your Specific Audience Be sure your blog posts provide valuable information about a specific product or service you offer. Explain how a product can be used effectively. Offer detailed step-by-step instructions to the …

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Generating Leads With Mobile Marketing

These days, content marketers are increasingly targeting mobile devices. Tablets such as the iPad and smartphones such as the iPhone, the Note, etc., have become widely popular. Nearly fifty percent of the Internet traffic from across the globe comes from these portable devices these days. Hence, it is very much possible to target your customers through mobile marketing. This article provides three important tips to target mobile customers more efficiently.   Website Design and Formatting   Over 90 percent of users worldwide use multiple devices to consume content. They may use a smartphone on the go, a tablet in their …

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5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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Optimizing Your Website’s URLs for SEO and Usability

While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed alongside search results in Google and other search engines, as well as when people share your content, it is important that they convey information about the content that they link to in as clear a manner as possible. User-friendly URLs rely on the careful use of folder and filename structures, and they are better for search engine optimization (SEO) too.   URLs which are excessively long and/or contain no useful …

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SEO Trends to Target for 2015

Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google …

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5 SEO Metrics You Should Monitor to Maximize Success

Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see what phrases …

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