Category Archives: SEO Company

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Increasing your Site Traffic: Organic Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at organic traffic. Both what it is and how it can benefit your site.   What is it? Organic traffic is what is often referred to as “free traffic” or “Search traffic” and comes from users of various Search engines making search queries. On a search engine like “Google” organic traffic listings exist underneath the Paid Search and Local Search results on the majority of searches. In some instances there are only organic listings displayed when someone makes …

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What Your New SEO Company Needs: Part 3: Current Keyword Targets

When you are moving from one Search Optimization Company to another there are several ways to make that transition as smooth as possible.  In this article we’ll discuss how to provide them with the right Keyword Targets.   If you are transitioning your company to a new Internet Marketing Provider your current site is likely to have been setup based on old keyword targets. When you start a new campaign you review over your current keyword goals and the company implements them into your website either via on-site content changes or off site anchor text linking. These keyword targets then …

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What Your New SEO Company Needs: Part 1: Site Access

In the old days Online Marketing Companies would need to have full access to your site including all of the logins across the board. Lately with security issues being of great concern it is best to know what the new SEO Company is asking for.   Domain Control If you are switching to hosting with your SEO Company then they would need to switch the Domain Servers to point to theirs. This is really the only reason to provide an SEO Company with access to this information. If the company has access to your domain without needing it you could …

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The Benefits of a Custom 404 Page

When you find yourself staring at a static cold looking 404 page on a website it can very frustrating. You end up having to find the back button on your browser and you likely never visit that site again. This is because the webmaster didn’t take the time to replace the standard 404 (Page Not Found) page with a customized user experience. The 404 page could be the difference between a brand new client or customer and someone who never uses your services again. The solution is to build a customized 404 page that the site visitor will still recognize …

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5 App Internet Marketing Tips Every Developer Should be Using

Creating a mobile app is easy; marketing your creation is the tough part. Whether you use the services of a development firm or code your own application, getting your digital download on iTunes or Google Play is the least daunting of your tasks. Without a strong app marketing strategy, your creation is likely to languish among the millions of other applications available for download. Your app can be phenomenal, but if potential users can’t discover your creation, you are dead in the water before you even start.

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Generating Leads With Mobile Marketing

These days, content marketers are increasingly targeting mobile devices. Tablets such as the iPad and smartphones such as the iPhone, the Note, etc., have become widely popular. Nearly fifty percent of the Internet traffic from across the globe comes from these portable devices these days. Hence, it is very much possible to target your customers through mobile marketing. This article provides three important tips to target mobile customers more efficiently.   Website Design and Formatting   Over 90 percent of users worldwide use multiple devices to consume content. They may use a smartphone on the go, a tablet in their …

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Choosing Your Keywords First

I am asked sometimes by potential clients why it is important to come up with a list of target keywords before we come up with a plan of action for their site. I often say that it is worth spending several days if you have to before starting a campaign to nail down the right keywords. When it comes to Search Marketing “keywords”, your search traffic is going to come from either strong high traffic keywords or a large amount of “long tail” keywords. Either way figuring out the keywords that people use to find a site/business like yours is …

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Content Marketing and SEO

“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events. Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to convert …

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Google Wants a Whole Site

The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10 years to understand this shift. In the old days (some may say better days), one just needed to put up a basic site and create as many product/category pages as possible to be successful. Each time someone put on a new product page, they would see it appear in the search engines. It might not be on page one, but they could at least find it. …

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What’s Tumblr Good For?

A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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