Category Archives: Public Relations

5 App Internet Marketing Tips Every Developer Should be Using

Creating a mobile app is easy; marketing your creation is the tough part. Whether you use the services of a development firm or code your own application, getting your digital download on iTunes or Google Play is the least daunting of your tasks. Without a strong app marketing strategy, your creation is likely to languish among the millions of other applications available for download. Your app can be phenomenal, but if potential users can’t discover your creation, you are dead in the water before you even start.

Posted in Off-site SEO, Public Relations, SEO Company | Tagged , | Comments Off on 5 App Internet Marketing Tips Every Developer Should be Using

5 Mistakes That Affect Conversion Rates

Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

Read more >

Posted in Off-site SEO, On-site SEO, Public Relations | Tagged , , | Comments Off on 5 Mistakes That Affect Conversion Rates

How Public Relations Can Help with Your SEO

For many years, public relations and search engine optimization were separate aspects of an overall Marketing strategy. Because of this, PR professionals and SEO experts rarely worked together. This is no longer the case today, as recent developments in both the public relations and SEO industries have created opportunities where successful PR campaigns can contribute more than ever to the effectiveness of SEO. In fact, in many organizations today, SEO and PR have become so integrated that many top public relations firms are actually offering SEO services to their clients. Below are three of the most common ways that good …

Read more >

Posted in Organic SEO, Public Relations | Tagged , | Comments Off on How Public Relations Can Help with Your SEO

SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

Read more >

Posted in Google, Link building, Off-site SEO, On-site SEO, PPC, Public Relations, SEM, SEO, Social Media | Tagged , , , , , , , | Comments Off on SEO Bounty Predictions for SEO in 2014

Location-Based Apps Based on Emotion

Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

Read more >

Posted in Off-site SEO, Organic SEO, PR, Public Relations, SEM, SEO, SEO Company, SEO Services, Social Media | Tagged , , , , , , , , | Comments Off on Location-Based Apps Based on Emotion

Is Google Plus Worth It?

The answer for most businesses is a definitive “YES.”You should probably be using Google Plus.   There is one incredibly important benefit Google Plus gives you: Google indexes Google Plus posts. They do not index Facebook or Twitter posts.   Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a …

Read more >

Posted in Off-site SEO, Organic SEO, Public Relations, SEM, SEO, SEO Company, SEO Services, Social Media | Tagged , , , , , | Comments Off on Is Google Plus Worth It?

Why SEO and PR Need To Work Together

When businesses think about PR, they often think of how to get that coveted story by a well-respected, or heck any, journalist in media outlets. So, when a journalist is looking for an expert to quote in a story, where do you think they look? Like most folks, they search on Google, Bing or their favorite search engine. Way back when, they used paper files or Rolodexes. However, those days are now a thing of the past. And these days, searches on Google are the number one source for journalists finding sources and story ideas.   With this in mind, …

Read more >

Posted in Off-site SEO, On-site SEO, PR, Public Relations, SEO, SEO Company, Social Media | Tagged , , , , , | Comments Off on Why SEO and PR Need To Work Together

Check Out the New Guy – Jimmy Olivero!

Psssst…Check out the new guy! Jimmy Olivero is our new Director of SEO Strategy! He helps clients and future clients understand how SEO can greatly enhance their Internet marketing! cheap antivirus software zp8497586rq

Posted in Off-site SEO, On-site SEO, Organic SEO, PPC, PR, Public Relations, SEM, SEO, SEO Company, Social Media, Web Video | Tagged , , , , , , , , , , , | Comments Off on Check Out the New Guy – Jimmy Olivero!