Category Archives: PPC

Search Marketing Priorities for Dentists

We are going to start a new series this year called “Search Marketing Priorities” which will focus on what different types of businesses should focus most on when it comes to Search Marketing. As the industry has grown there are so many plates that a small business needs to spin all at the once. It is essential understand that all business types aren’t the same and that they should focus their attention on some areas of Search Marketing more than others. This article will focus most on Dentist and Dental Offices and what they should make a priority with their …

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Increasing your Site Traffic: Paid Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at paid search traffic. Both what it is and how it can benefit your site.   What is it? Paid traffic is what is often referred to as “pay per click traffic” or “Paid Search” and comes from users of various Search engines making search queries. On a search engine like “Google” paid traffic listings exist above the Organic Search and Local Search results. On a Site like Google the paid search results can exist at the first …

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Creating an Effective Banner Ad for Adwords

Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than turns people away. According to wordstream.com, the average click-through rate (CTR) for banner ads is 0.25%, but you’ll want to aim for a CTR of at least 2% if you want your campaign to succeed. Banner Ads are used in Adwords for both Display and Re-Marketing Campaigns. The following are some of the defining characteristics of a successful banner ad:     1 – Interactive Elements …

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Turning Underperforming Keywords in Google Adwords into Traffic Generators

Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes.  Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords.  Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords?  They probably convert every so often but clearly, they are underperforming.  Since they are relevant to your business, pausing or deleting them is not a good idea.  The only real option is to …

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5 Mobile Marketing Trends which You Cannot Afford to Ignore

Love it or hate it, mobile marketing is here to stay, and 2014 is set to be the year when mobile Internet browsing overtakes desktop/laptop browsing. Just a few years ago, browsing the Internet on a mobile phone was a rare luxury, and from an online marketing perspective, it was largely irrelevant. However, the majority of people already own smartphones and use them every day for browsing and other online activities. While you should certainly not neglect the desktop audience, it is no longer optional for any business which wants to conduct a successful Internet marketing campaign to ignore mobile …

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SEO Bounty Predictions for SEO in 2014

Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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Why Organic SEO Outperforms PPC Campaigns

A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.

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What Is the Difference Between SEO and SEM?

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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Check Out the New Guy – Jimmy Olivero!

Psssst…Check out the new guy! Jimmy Olivero is our new Director of SEO Strategy! He helps clients and future clients understand how SEO can greatly enhance their Internet marketing! cheap antivirus software zp8497586rq

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