Category Archives: Organic SEO

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Search Marketing Priorities for Churches

This article is intended to help those who own churches and other places of worship in their Search Marketing priorities. There are a lot of different places to advertise online and it is important to know the best places to spend your marketing dollars. This month we will focus on the unique needs of churches and places of worship.   Priority List: Local Listings/Google Maps – 10/10 Website Quality – 10/10 Paid Search – 9/10 Social Media – 9/10 Organic SEO – 8/10   Local Listings/Maps Obviously people are more inclined to worship at a place that is close to …

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Search Marketing Priorities for Landscaping Companies

This article is intended to help business owners prioritize their expenses when it comes to Internet and Search Engine Marketing. This month we will look at the unique marketing needs of Landscaping Companies.  With so many different options to choose from it’s important for a Landscaping company owner to know where he should put the most and least amount of effort.   Priority List: Local Listings/Google Maps – 10/10 Paid Search – 9/10 Organic SEO – 8/10 Website Quality – 8/10 Social Media – 7/10   Local Listings/Maps When a potential client is looking to get some home landscaping work …

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Search Marketing Priorities for Auto / Car Dealerships

This is the latest article in a series called “Search Marketing Priorities” which is focused on how different companies should spend their Marketing Dollars in the Online Space.  Due to the maturity over time of the Internet there are so many different areas to invest in that it’s important for a business owner to know how to prioritize. This article will help guide Car and Auto Dealers on what parts of Search Marketing they should concentrate on to help move their auto inventory.   Priority List: Paid Search – 9/10 Local Listings/Google Maps – 9/10 Website Quality – 9/10 Organic …

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Search Marketing Priorities for Roofers

This is the fourth article in a series called “Search Marketing Priorities” which puts the focus on examining what areas of Search Marketing different companies should concentrate their efforts on.  After gaining the skills you need for your profession and opening up your own shop Marketing is essential to the success of that business. This article will help guide Roofers and Roofing Companies on what areas of Search Marketing they should focus on that will grow their business.   Priority List: Local Listings/Google Maps – 9/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 9/10 Social Media …

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Search Marketing Priorities for Plumbers

This is the third article in a series called “Search Marketing Priorities” which looks at what different types of businesses would benefit most from concentrating on when it comes to Search Marketing.  When you have spent years perfecting your specific craft you want to make sure that people know about it and that you are using your time in the most effective way to promote your skills. This article will help guide Plumbers and Plumbing Companies on what areas of Search Marketing they should concentrate on that will bring them the most business for their time and effort spent.   …

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Predictions for SEO Trends in 2018

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. This year seems to be a year that is going to be driven by Search Personalization, new search technologies and a need for an even quicker response to our search queries.   Personalized Search   With everyone now being signed in to something at all times either through their Google Account, Facebook Account or their smart phones personalized search is an inevitable by-product of that.  Users are seeing results that only “they see” at …

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Increasing your Site Traffic: Organic Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at organic traffic. Both what it is and how it can benefit your site.   What is it? Organic traffic is what is often referred to as “free traffic” or “Search traffic” and comes from users of various Search engines making search queries. On a search engine like “Google” organic traffic listings exist underneath the Paid Search and Local Search results on the majority of searches. In some instances there are only organic listings displayed when someone makes …

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Why Blogging Still Matters for your Website in 2017

I’ve noticed quite a few sites in 2016 began to slack on their consistent blogging efforts. Although blogging is not the “hot new thing” it was several years ago it should still be taken seriously as a vital part of your overall Online Marketing Strategy. Here are a few ways that Blogging is still very relevant in 2017.   Blogs are still considered “new” material by Google New is usually better in the eyes of Google’s Search Engine. This is especially true when it is new quality content on your web site. Whether you are writing about the latest industry …

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Predictions for SEO Trends in 2017

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. It looks like it is going to be a very tech mobile driven search year. Here are four trends we recommend that you prepare your site for in 2017.

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How to Find the Best SEO Keywords for Your Business

The key to success in any online venture is dominating the search engines, particularly Google. 75% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimization (SEO) campaign is keyword research. When you research keywords, you should be looking for the perfect compromise between the level of competition and the relevance to your content. The key words and phrases that you choose to use in the content of your website should be those which receive enough search queries while at the same time not …

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