Category Archives: Off-site SEO

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Increasing your Site Traffic: Real World Traffic

We have been looking at different areas of traffic that your website can get over the last several months. This month we will be looking at Real World Traffic. Both what it is and how it can benefit your site.   What is it?

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What Your New SEO Company Needs: Part 3: Current Keyword Targets

When you are moving from one Search Optimization Company to another there are several ways to make that transition as smooth as possible.  In this article we’ll discuss how to provide them with the right Keyword Targets.   If you are transitioning your company to a new Internet Marketing Provider your current site is likely to have been setup based on old keyword targets. When you start a new campaign you review over your current keyword goals and the company implements them into your website either via on-site content changes or off site anchor text linking. These keyword targets then …

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How to Learn from Your Online Competitors Marketing Strategies

Whether you have an established business online or are looking to start a new venture, the best way to determine a solid Online Marketing plan is to look at those companies and websites that are already established online. There are several factors that you should look at.

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How to Find the Best SEO Keywords for Your Business

The key to success in any online venture is dominating the search engines, particularly Google. 75% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimization (SEO) campaign is keyword research. When you research keywords, you should be looking for the perfect compromise between the level of competition and the relevance to your content. The key words and phrases that you choose to use in the content of your website should be those which receive enough search queries while at the same time not …

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5 App Internet Marketing Tips Every Developer Should be Using

Creating a mobile app is easy; marketing your creation is the tough part. Whether you use the services of a development firm or code your own application, getting your digital download on iTunes or Google Play is the least daunting of your tasks. Without a strong app marketing strategy, your creation is likely to languish among the millions of other applications available for download. Your app can be phenomenal, but if potential users can’t discover your creation, you are dead in the water before you even start.

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5 Mistakes That Affect Conversion Rates

Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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SEO Trends to Target for 2016

It is time once again to make our predictions for what will matter most in the world of Search Marketing in 2016. Every year it is important to assess your current Internet Marketing and web site to see if they are in line with the trends for the next year. We are going to look into the crystal ball and predict what we feel will help your site gain the most traction in the coming year.     Mobile is Becoming Everything   Quicker than Uber is taking down the taxi cab monopoly, Google is in full force in re-shaping …

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5 Tips for Dealing with Negative Comments on Your Brand Page

No matter how hard your company tries to create an engaged community on its social media brand pages, negative comments are a fact of life. On the positive side, people tend to put more weight into how you deal with negative comments than the comments themselves. You’ll have to treat each incident individually and responsibly to ensure that it does not tarnish your brand. Here are five tips for effectively dealing with problematic comments:     1 – Always Respond   Avoiding the issue or simply removing the comment without a second thought will serve only to harm your brand’s …

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5 Online Marketing Strategies that Lead to Success

Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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SEO Trends to Target for 2015

Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google …

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