Category Archives: Google

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Search Marketing Priorities for Landscaping Companies

This article is intended to help business owners prioritize their expenses when it comes to Internet and Search Engine Marketing. This month we will look at the unique marketing needs of Landscaping Companies.  With so many different options to choose from it’s important for a Landscaping company owner to know where he should put the most and least amount of effort.   Priority List: Local Listings/Google Maps – 10/10 Paid Search – 9/10 Organic SEO – 8/10 Website Quality – 8/10 Social Media – 7/10   Local Listings/Maps When a potential client is looking to get some home landscaping work …

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Search Marketing Priorities for Limousine Companies

This is the newest article that helps different companies determine what type of Marketing they should be doing on the Internet. With so many different options out there it is important to know what areas you should focus on as a business owner. This month we are going to look at the priorities for Limousine and Limo Companies.   Priority List: Local Listings/Google Maps – 10/10 Paid Search – 10/10 Organic SEO – 8/10 Social Media – 8/10 Website Quality – 7/10   Local Listings/Maps With your business being mainly focused around customers that you can drive your product to …

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Search Marketing Priorities for Auto / Car Dealerships

This is the latest article in a series called “Search Marketing Priorities” which is focused on how different companies should spend their Marketing Dollars in the Online Space.  Due to the maturity over time of the Internet there are so many different areas to invest in that it’s important for a business owner to know how to prioritize. This article will help guide Car and Auto Dealers on what parts of Search Marketing they should concentrate on to help move their auto inventory.   Priority List: Paid Search – 9/10 Local Listings/Google Maps – 9/10 Website Quality – 9/10 Organic …

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Search Marketing Priorities for Roofers

This is the fourth article in a series called “Search Marketing Priorities” which puts the focus on examining what areas of Search Marketing different companies should concentrate their efforts on.  After gaining the skills you need for your profession and opening up your own shop Marketing is essential to the success of that business. This article will help guide Roofers and Roofing Companies on what areas of Search Marketing they should focus on that will grow their business.   Priority List: Local Listings/Google Maps – 9/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 9/10 Social Media …

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Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

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Search Marketing Priorities for Dentists

We are going to start a new series this year called “Search Marketing Priorities” which will focus on what different types of businesses should focus most on when it comes to Search Marketing. As the industry has grown there are so many plates that a small business needs to spin all at the once. It is essential understand that all business types aren’t the same and that they should focus their attention on some areas of Search Marketing more than others. This article will focus most on Dentist and Dental Offices and what they should make a priority with their …

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Predictions for SEO Trends in 2018

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. This year seems to be a year that is going to be driven by Search Personalization, new search technologies and a need for an even quicker response to our search queries.   Personalized Search   With everyone now being signed in to something at all times either through their Google Account, Facebook Account or their smart phones personalized search is an inevitable by-product of that.  Users are seeing results that only “they see” at …

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Predictions for SEO Trends in 2017

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. It looks like it is going to be a very tech mobile driven search year. Here are four trends we recommend that you prepare your site for in 2017.

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SEO Trends to Target for 2016

It is time once again to make our predictions for what will matter most in the world of Search Marketing in 2016. Every year it is important to assess your current Internet Marketing and web site to see if they are in line with the trends for the next year. We are going to look into the crystal ball and predict what we feel will help your site gain the most traction in the coming year.     Mobile is Becoming Everything   Quicker than Uber is taking down the taxi cab monopoly, Google is in full force in re-shaping …

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Creating an Effective Banner Ad for Adwords

Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than turns people away. According to wordstream.com, the average click-through rate (CTR) for banner ads is 0.25%, but you’ll want to aim for a CTR of at least 2% if you want your campaign to succeed. Banner Ads are used in Adwords for both Display and Re-Marketing Campaigns. The following are some of the defining characteristics of a successful banner ad:     1 – Interactive Elements …

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