Category Archives: Google

← Older posts

Search Marketing Priorities for Auto / Car Dealerships

This is the latest article in a series called “Search Marketing Priorities” which is focused on how different companies should spend their Marketing Dollars in the Online Space.  Due to the maturity over time of the Internet there are so many different areas to invest in that it’s important for a business owner to know how to prioritize. This article will help guide Car and Auto Dealers on what parts of Search Marketing they should concentrate on to help move their auto inventory.   Priority List: Paid Search – 9/10 Local Listings/Google Maps – 9/10 Website Quality – 9/10 Organic …

Read more >

Posted in Google, Organic SEO, SEO Services | Tagged | Comments Off on Search Marketing Priorities for Auto / Car Dealerships

Search Marketing Priorities for Roofers

This is the fourth article in a series called “Search Marketing Priorities” which puts the focus on examining what areas of Search Marketing different companies should concentrate their efforts on.  After gaining the skills you need for your profession and opening up your own shop Marketing is essential to the success of that business. This article will help guide Roofers and Roofing Companies on what areas of Search Marketing they should focus on that will grow their business.   Priority List: Local Listings/Google Maps – 9/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 9/10 Social Media …

Read more >

Posted in Google, Off-site SEO, On-site SEO, Organic SEO | Tagged , | Comments Off on Search Marketing Priorities for Roofers

Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

Read more >

Posted in Google, Link building, On-site SEO | Tagged , , , , | Comments Off on Search Marketing Priorities for Lawyers

Search Marketing Priorities for Dentists

We are going to start a new series this year called “Search Marketing Priorities” which will focus on what different types of businesses should focus most on when it comes to Search Marketing. As the industry has grown there are so many plates that a small business needs to spin all at the once. It is essential understand that all business types aren’t the same and that they should focus their attention on some areas of Search Marketing more than others. This article will focus most on Dentist and Dental Offices and what they should make a priority with their …

Read more >

Posted in Google, Off-site SEO, On-site SEO, PPC, SEO Services, Social Media | Tagged | Comments Off on Search Marketing Priorities for Dentists

Predictions for SEO Trends in 2018

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. This year seems to be a year that is going to be driven by Search Personalization, new search technologies and a need for an even quicker response to our search queries.   Personalized Search   With everyone now being signed in to something at all times either through their Google Account, Facebook Account or their smart phones personalized search is an inevitable by-product of that.  Users are seeing results that only “they see” at …

Read more >

Posted in Google, Organic SEO, SEO Company | Tagged , , , , | Comments Off on Predictions for SEO Trends in 2018

Predictions for SEO Trends in 2017

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. It looks like it is going to be a very tech mobile driven search year. Here are four trends we recommend that you prepare your site for in 2017.

Posted in Google, Organic SEO | Tagged , | Comments Off on Predictions for SEO Trends in 2017

SEO Trends to Target for 2016

It is time once again to make our predictions for what will matter most in the world of Search Marketing in 2016. Every year it is important to assess your current Internet Marketing and web site to see if they are in line with the trends for the next year. We are going to look into the crystal ball and predict what we feel will help your site gain the most traction in the coming year.     Mobile is Becoming Everything   Quicker than Uber is taking down the taxi cab monopoly, Google is in full force in re-shaping …

Read more >

Posted in Google, Off-site SEO, On-site SEO, Organic SEO | Tagged , , | Comments Off on SEO Trends to Target for 2016

Creating an Effective Banner Ad for Adwords

Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than turns people away. According to wordstream.com, the average click-through rate (CTR) for banner ads is 0.25%, but you’ll want to aim for a CTR of at least 2% if you want your campaign to succeed. Banner Ads are used in Adwords for both Display and Re-Marketing Campaigns. The following are some of the defining characteristics of a successful banner ad:     1 – Interactive Elements …

Read more >

Posted in Google, PPC, SEM | Tagged , , , | Comments Off on Creating an Effective Banner Ad for Adwords

5 Tips for Writing Google Friendly Headlines

Whether you’re writing a landing page, a blog post or any other type of content, your headline has the clear and simple goal of encouraging visitors to continue reading. After all, the headline is invariably the first experience people have with your content. It appears not only on the page itself, but also alongside search engine listings and social media shares. If you want your content to get noticed, you’ll need to focus on writing effective and engaging headlines.     1 – Use Numbers and Lists   Since people often turn to the Web in search for useful snippets …

Read more >

Posted in Google, On-site SEO | Tagged , | Comments Off on 5 Tips for Writing Google Friendly Headlines

The Impact of Negative SEO and Ways to Fix it

Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear …

Read more >

Posted in Google, Link building, SEO Services | Tagged , , | Comments Off on The Impact of Negative SEO and Ways to Fix it ← Older posts