• SEO Trends to Target for 2015

    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google …

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    4 Steps for Successful Keyword Research and Placement

    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have one landing …

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    5 SEO Metrics You Should Monitor to Maximize Success

    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see what phrases …

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    13 Reasons Your Small Business Needs a Social Media Presence

    Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody else is doing it. Even if your business is not …

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    7 Tips for Growing Your Google+

    Anyone who has spent a couple of hours on Google+ probably already understands just how different it is from other social media sites. From marketer’s perspective, these differences present a unique set of challenges to understand the strengths and weaknesses of using Google+ to reach customers. Fortunately, there are several simple tips and tricks you can use to help you get started. Below we’ll look at seven ways you can increase your follower count on Google+, and a few of them might surprise you.   Share Content from Your Personal Profile   For anyone new to Google+, one of the …

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    Google Removes Authorship Photos in the Search Results

    Google has announced that it is doing away with author photos in most search results, and that has left some web site owners upset. Some are left wondering why Google would revert back to a photo-free search page. Then there are those who want to know why Google would make its proprietary social network, Google+, less relevant.   Cyrus Shepard, who recently wrote about the latest change in a post for the popular SEO blog Moz, said it perfectly. “Along with many SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors …

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    Optimizing Your Images for SEO Benefit

    Search Engine Optimization (SEO) is not all about optimizing your written content and the inner workings of your website. With many websites relying heavily on multimedia content such as images, it is also important to take some additional steps to ensure that your visual content reaches the search engines as well.     Alt Attributes and Captions   Information related to your images may be provided by using the alt attribute, a small piece of HTML code used to specify alternative text to accompany images, text and other content. Most modern Web browsers render the text provided in the alt …

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    Keep Your Content Optimized for Panda 4.0 and Beyond

    With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if you remember that the core principle of sustainable SEO is all about offering quality content, then you won’t go wrong. After all, content which offers value to the reader will increase recognition for your company site, along with the trust and authority your site builds up (via Linking and Social Interaction). Nonetheless, there is still more to successful and sustainable SEO than just writing content, you want to …

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    10 Effective and Free SEO Tips for 2014

    Search engine optimization, or SEO, involves a rapidly changing landscape, one that is almost unrecognizable since its inception. The good news is that there are a few things that stayed the same. Keeping these tips in mind can make sure that the foundation of your site’s SEO remains solid and won’t fold after a simple Google update.   1. Some sites inevitably come up with pages that have similar content. Make sure that if they’re basically saying the same thing that you have the better page in your sitemap.   2. A big part of SEO revolves around links and …

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    How Google Hummingbird Affects Search Results

    Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.     Conversational Phrasing   -   One of the biggest changes in Hummingbird is that it is much better at understanding conversational phrasing than previous updates. Previously, search engines would …

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