Location-based mobile tools such as Foursquare are not yet considered mainstream social media channels. Still, Foursquare has nearly 10 million users world-wide, so it’s a marketing channel that businesses shouldn’t dismiss. Recently, I was speaking with a friend who uses Foursquare multiple times a day. I asked him why he uses it, and his answer was, “Funny you should ask. I ask myself that frequently, too.” Right then I knew I had the basis for our next blog post. I wanted to get answers to these questions: Why do people use check-in apps? What motivates people to check in to a …

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Yes, apps like Foursquare can affect SEO. Each venue on Foursquare has a dedicated Web page that is indexed by Google. Therefore, your Foursquare page could rank for geographic related searches just like your Google Places page or your Yelp profile. Additionally, as with those location-based directories, your business could be on Foursquare right now without you even knowing it. If it is, you should claim your Foursquare page ASAP so that you can optimize it and monitor it. If your venue is not already on Foursquare, it’s a good idea for you to add and populate it so that …

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WebsiteGrader.com is an excellent tool for understanding how well your overall Internet marketing efforts are positioned. It analyzes your website based on about 19 different criteria, providing data regarding your website content, blog strength, socialmedia, email, some SEO factors and more. It shows your website’s strengths and weaknesses, and then gives you a numeric score from 1-100. At SEO Bounty, we understand the value of the service. It’s a brilliant tool and a useful starting point for planning your comprehensive Internet marketing strategy. However, it’s important to keep in mind that your Website Grader score isn’t your SEO score. Sometimes …

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The answer for most businesses is a definitive “YES.”You should probably be using Google Plus. There is one incredibly important benefit Google Plus gives you: Google indexes Google Plus posts. They do not index Facebook or Twitter posts. Why is this important? If your Google Plus posts are SEO friendly, and include good content, it’s possible that your Google Plus posts could show up in search results. In fact, if you are very active on Google Plus, your posts might even start popping up in results before your website – or your competitors’ websites. Right now, there’s a good chance …

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Psssst…Check out the new guy! Jimmy Olivero is our new Director of SEO Strategy! He helps clients and future clients understand how SEO can greatly enhance their Internet marketing!    

Sometimes people use the terms “search engine optimization” (SEO) and “search engine marketing” (SEM) interchangeably. Though they are both marketing techniques, they do have definite differences. SEO is the process of improving a web site’s rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as “organic” listings. SEM involves driving website traffic via paid advertising, such as PPC (Pay-Per-Click) ads. SEO helps improve organic search results while SEM focuses more on advertising. What is Organic? Organic search results include websites that search engines feel are most relevant to a person’s search terms. …

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When businesses think about PR, they often think of how to get that coveted story by a well-respected, or heck any, journalist in media outlets. So, when a journalist is looking for an expert to quote in a story, where do you think they look? Like most folks, they search on Google, Bing or their favorite search engine. Way back when, they used paper files or Rolodexes. However, those days are now a thing of the past. And these days, searches on Google are the number one source for journalists finding sources and story ideas. With this in mind, it

SEO involves a wide variety of optimization techniques to help make your website search engine friendly. There are two main categories: on-site SEO and off-site SEO. These two processes work hand-in-hand. On-site SEO helps search engines determine what your site is about. Off-site SEO focuses on driving relevant, authoritative links and traffic from other sites back to your site. When both are working together, your site can have a stronger search engine presence and ultimately gain more business. Defining the terms On-site SEO: On-site search engine optimization simply describes the process of optimizing a website for a particular keyword. This …

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I know there are a ton of articles out there that give tips on using Facebook for business. They always say to be engaging, but I feel like they don’t always explain how to do that very thoroughly. I want to make sure you know how to do Facebook the right way, because Google now takes social authority of a website into consideration for keyword rankings. Social authority refers to how engaged you are in online communities such as Facebook and Twitter. To have good social authority, you have to be active and engaging in these communities. As an SEO …

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When Google Related launched last week, being the uber app junkie that I am, I immediately downloaded the Chrome extension. It took a few refreshes to actually work, but as soon as I began to search for content, this gorgeous unobtrusive research-filled toolbar appeared at the bottom of the page. Talk about research lover