• 5 Mistakes That Affect Conversion Rates

    Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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    Make Your Blog an Excellent Marketing Tool for Your Website

    In a global market, competition is everywhere you look. Quality marketing of your products and services is extremely important. There are many effective ways to market your business and a blog is one of the best. If your website has a blog that isn’t being used to market your business, it’s time for your blog to change directions. Don’t let your competition “out blog” you.   Target Your Specific Audience Be sure your blog posts provide valuable information about a specific product or service you offer. Explain how a product can be used effectively. Offer detailed step-by-step instructions to the …

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    9 Factors to Choosing the Right WordPress Theme for Your Website

    There are many themes available for WordPress and sometimes it’s difficult to know which one to choose for your website. It’s important to get the right theme so that your visitors get a good experience when visiting your website. Moreover, if your theme is slow and full of coding mistakes, it can have a negative effect on Search Engine Optimization (SEO). Having a poor theme can also cost you money in lost sales or leads from your website.   Therefore, it’s important to ensure that you get the right theme. Getting the best WordPress template for your website isn’t as …

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    How Public Relations Can Help with Your SEO

    For many years, public relations and search engine optimization were separate aspects of an overall Marketing strategy. Because of this, PR professionals and SEO experts rarely worked together. This is no longer the case today, as recent developments in both the public relations and SEO industries have created opportunities where successful PR campaigns can contribute more than ever to the effectiveness of SEO. In fact, in many organizations today, SEO and PR have become so integrated that many top public relations firms are actually offering SEO services to their clients. Below are three of the most common ways that good …

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    3 Ways to Find Free Images for Your Blog 

    When you’re writing a blog post, you should add an image that matches the theme of your content. Images work wonderfully for engaging users and breaking up long stretches of text. If you use a generic image or some clip-art, you’re reducing the impact your blog post can have. But what do you do if you don’t have the resources to hire a photographer or purchase great images?   Well, there are a lot of free images available on the Internet. You just need to know where to look. Let us look at a few ways you can find quality …

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    5 Reasons Why You Should Be Using Hashtags

    A word only recently added to the dictionary, the hashtag (#) has become an important feature of social media in recent years. A hashtag is a social media tagging system used to categorize content and deliver related search results. It involves a key word or phrase, without spaces or symbols, preceded by the hash sign. In networks that support hashtags, such as Twitter and Facebook, use of the symbol automatically transforms the content into a hyperlink. When someone clicks on the hyperlink, all other recent messages using the same hashtag will appear. Additionally, hashtags are viewable to anyone on the …

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    SEO Trends to Target for 2016

    It is time once again to make our predictions for what will matter most in the world of Search Marketing in 2016. Every year it is important to assess your current Internet Marketing and web site to see if they are in line with the trends for the next year. We are going to look into the crystal ball and predict what we feel will help your site gain the most traction in the coming year.     Mobile is Becoming Everything   Quicker than Uber is taking down the taxi cab monopoly, Google is in full force in re-shaping …

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    Creating an Effective Banner Ad for Adwords

    Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than turns people away. According to wordstream.com, the average click-through rate (CTR) for banner ads is 0.25%, but you’ll want to aim for a CTR of at least 2% if you want your campaign to succeed. Banner Ads are used in Adwords for both Display and Re-Marketing Campaigns. The following are some of the defining characteristics of a successful banner ad:     1 – Interactive Elements …

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    5 WordPress Plugins Every Business Blog Should Have

    Powering the majority of business blogs, WordPress is the most popular content management system of all. Thanks to its versatile open-source nature and exceptional ease of use, it presents an affordable and convenient solution for businesses of all sizes. However, to get the most out of the platform, you’ll want to take advantage of some powerful plugins, such as the following:

    5 Tips for Dealing with Negative Comments on Your Brand Page

    No matter how hard your company tries to create an engaged community on its social media brand pages, negative comments are a fact of life. On the positive side, people tend to put more weight into how you deal with negative comments than the comments themselves. You’ll have to treat each incident individually and responsibly to ensure that it does not tarnish your brand. Here are five tips for effectively dealing with problematic comments:     1 – Always Respond   Avoiding the issue or simply removing the comment without a second thought will serve only to harm your brand’s …

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