• Generating Leads With Mobile Marketing

    These days, content marketers are increasingly targeting mobile devices. Tablets such as the iPad and smartphones such as the iPhone, the Note, etc., have become widely popular. Nearly fifty percent of the Internet traffic from across the globe comes from these portable devices these days. Hence, it is very much possible to target your customers through mobile marketing. This article provides three important tips to target mobile customers more efficiently.   Website Design and Formatting   Over 90 percent of users worldwide use multiple devices to consume content. They may use a smartphone on the go, a tablet in their …

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    5 Online Marketing Strategies that Lead to Success

    Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

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    Search engine optimization and social media marketing are two things that can reliably contribute to a site’s growth. Both of them share similar purposes and principles. Namely, both SEO and social media marketing are means to acquire traffic for your site. Most content creators use SEO and social media marketing in tandem. But when posting things on social media, remember to lighten up on the SEO. This article explains why.     Social media works on different principles from SEO     SEO is mainly based around the proper usage of keywords and links. Social media is different, instead relying …

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    The Impact of Negative SEO and Ways to Fix it

    Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear …

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    How can I Improve My Google Map Listing?

    I am asked all of the time what exactly determines how a client ranks on Google Maps when people make a search. There are so many factors that play into it that it can often seem murky or confusing. I would like to attempt to explain why an organic ranking might be doing well but you are nowhere to be found on the Maps.   First the Map listings are determined by the keyword the person is searching as well as their IP Address or Settings in the Google Search (A Person can set themselves to search from Chicago even …

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    Optimizing Your Website’s URLs for SEO and Usability

    While many webmasters neglect their importance, URLs are actually essential for improving the structure of your website both for the search engines and for Web users. Because URLs are displayed alongside search results in Google and other search engines, as well as when people share your content, it is important that they convey information about the content that they link to in as clear a manner as possible. User-friendly URLs rely on the careful use of folder and filename structures, and they are better for search engine optimization (SEO) too.   URLs which are excessively long and/or contain no useful …

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    SEO Trends to Target for 2015

    Every year we attempt to pull out the crystal ball and determine the trends we expect to see in the coming year as far as Search Marketing is concerned. We feel it is helpful to know these trends in order to both plan for the future and for your current marketing. These are the trends that we see unfolding in the year 2015.    1. More original and timely content. I believe that the focus in 2015 should be heavily on on-site content especially that content that derives from your blog. While always a good indicator of a healthy website, Google …

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    4 Steps for Successful Keyword Research and Placement

    Keyword research is still a very important part of online content creation and web design, and it can translate into significant increases in traffic volume and conversion rates when you do it the right way. Part of the keyword research process includes what you do with your keywords once you’ve chosen them, which means there’s much more to the end-to-end process than spending time analyzing popular trends and basing your keyword choices on those trends.   Step One: Defining the Focus of Your Content Whether you have a website with hundreds of on-site pages or you just have one landing …

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    5 SEO Metrics You Should Monitor to Maximize Success

    Getting ahead in SEO is all about testing. Once you’ve got the basics in place, you need to track the progress of your efforts constantly. Google’s algorithms change frequently, and you need to know if what you’re doing is currently effective. Google Analytics is a great way to keep track of SEO metrics. Let’s discuss some of the reports that Google Analytics gives you.   1.       Traffic Sources This one is self-explanatory. It shows you the where your visitors are coming from, and how they managed to find your website. This report is a great way to see what phrases …

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    13 Reasons Your Small Business Needs a Social Media Presence

    Small businesses often struggle with cost-effective marketing and development, though many overlook the most efficient, inexpensive method of reaching new and current customers: social media.  It’s free to join all of the major social networking sites.  It’s relatively easy to set up a profile and start interacting with your customers.  Social networking can provide the bridge between your business and the audience you want to reach without a huge investment of time or money.  Need more proof?  Here are 13 reasons your business should be utilizing social media. 1. Everybody else is doing it. Even if your business is not …

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