• The Benefits of a Custom 404 Page

    When you find yourself staring at a static cold looking 404 page on a website it can very frustrating. You end up having to find the back button on your browser and you likely never visit that site again. This is because the webmaster didn’t take the time to replace the standard 404 (Page Not Found) page with a customized user experience. The 404 page could be the difference between a brand new client or customer and someone who never uses your services again. The solution is to build a customized 404 page that the site visitor will still recognize …

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    Choosing the Right Guest Blogger

    When you run a successful blog on your website you will often be solicited via e-mail and in person to allow additional writers content on your blog. Most of these solicitations are just that, attempts for people to spam your blog with their own content and promote themselves or their blog over your own. Having additional blog writers on your blog can provide new voices and new perspectives for your site and readers. So how do you balance the two and determine if a writer is a good fit for your blog?   1 – Look at the Bloggers Previous …

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    Why Blogging Still Matters for your Website in 2017

    I’ve noticed quite a few sites in 2016 began to slack on their consistent blogging efforts. Although blogging is not the “hot new thing” it was several years ago it should still be taken seriously as a vital part of your overall Online Marketing Strategy. Here are a few ways that Blogging is still very relevant in 2017.   Blogs are still considered “new” material by Google New is usually better in the eyes of Google’s Search Engine. This is especially true when it is new quality content on your web site. Whether you are writing about the latest industry …

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    Predictions for SEO Trends in 2017

    It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. It looks like it is going to be a very tech mobile driven search year. Here are four trends we recommend that you prepare your site for in 2017.

    How to Learn from Your Online Competitors Marketing Strategies

    Whether you have an established business online or are looking to start a new venture, the best way to determine a solid Online Marketing plan is to look at those companies and websites that are already established online. There are several factors that you should look at.

    Site Page Headers and Your SEO Strategy

    Often times I notice on web pages that the Headlines (or Headers) are often not optimized for SEO purposes. A Headline is a sentence or sometimes a word that is larger than the other text on the page and often helps a reader notice that there is a new section of content they are about to encounter. For most sites these are used to highlight either a popular product or service or are used to say something great about the company itself. In the code these are known as H1-H5 (Headline 1 to Headline 5). An H1 is the most …

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    How to Find the Best SEO Keywords for Your Business

    The key to success in any online venture is dominating the search engines, particularly Google. 75% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimization (SEO) campaign is keyword research. When you research keywords, you should be looking for the perfect compromise between the level of competition and the relevance to your content. The key words and phrases that you choose to use in the content of your website should be those which receive enough search queries while at the same time not …

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    6 Helpful Free iPhone apps for SEO on the Go

    When Apple first released their iPhone, they took the world by storm and the iPhone has continued to be very popular. You can use your iPhone to keep an eye on your vital search engine optimization (SEO) statistics when you’re away from your computer.   These free iPhone apps for SEO can also be used on iPads and can be very helpful if you need to check your earnings, SERPs, backlinks, or any other SEO related data when you’re out and about.

    5 App Internet Marketing Tips Every Developer Should be Using

    Creating a mobile app is easy; marketing your creation is the tough part. Whether you use the services of a development firm or code your own application, getting your digital download on iTunes or Google Play is the least daunting of your tasks. Without a strong app marketing strategy, your creation is likely to languish among the millions of other applications available for download. Your app can be phenomenal, but if potential users can’t discover your creation, you are dead in the water before you even start.

    5 Mistakes That Affect Conversion Rates

    Some businesses focus so much on driving traffic to their website that they don’t pay attention to their conversion rate. This is a costly mistake, since fewer conversions means less return on the investment of a marketing campaign. Here are five common mistakes that lower conversion rates and prevent your marketing campaign from being as profitable as it could be.   Complicated checkouts   Asking for too much information in a form or at the checkout is one of the primary reasons for form abandonment. Customers get frustrated with too many steps, so you should limit the checkout or form …

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