SEO’s and Developers have had a long standing relationship, and like many long standing relationships there are ups and downs. SEO and Development teams often have their own day to day agendas. These agendas may not be moving in the same direction. SEO’s are completely focused on improving rankings, traffic and conversions while really only coordinating with a Development team when they need something done that furthers their agenda. As you can imagine, this can cause some friction. There’s a better way. Business owners need to bring these two groups together whether they are in-house or outsourced. Each team should …

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On Thursday, Facebook introduced to the online world their new clean playground; their Facebook Feed. If you were like me, and many others, you were starting to get annoyed with the display Facebook was working with and instead of checking your timeline, you quickly looked on your phone or tablet or better yet; to other social sites. So what’s the big change with Facebook’s Feed? “…the stories around you deserve to be displayed with more than just text.” – Zuckerberg Bigger Images                              It’s an age were Social is going Visual, and Facebook’s got the Memo. With your new timeline, all …

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As you know SEO is a science but it is the science of the unknown. As Google is constantly changing its algorithm, we are forever attempting to predict the swings. These are a few SEO predictions for 2013. -          Domain Age becomes less and less important. – 5 years ago it was unusual for a site to be 10 or more years old. It would have to be from 1998 and therefore Google was highly impressed by that site. In 2013 a site will be 10 years old if it was started in 2003. By that point everyone had a …

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I am asked sometimes by potential clients why it is important to come up with a list of target keywords before we come up with a plan of action for their site. I often say that it is worth spending several days if you have to before starting a campaign to nail down the right keywords. When it comes to Search Marketing “keywords”, your search traffic is going to come from either strong high traffic keywords or a large amount of “long tail” keywords. Either way figuring out the keywords that people use to find a site/business like yours is …

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Social Media for small businesses have become the new marketing strategy to get their name out in way that can boost their potential sales, long term clientele, and brand their name. But in our world of marketing we always see the big question; “How can I get more Engagement?” Sometimes we can confuse more engagement with more likes on your Facebook business page when that is not the case. Facebook Engagement is the communication between the business as an everyday person and your audience. Your audience includes those who’ve liked you and actually read, viewed and liked your posts. Facebook …

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Pinterest is a visual social networking board that connects people through pictures and videos.  It could be things you like, places you’d like to go, your favorite recipes, your style of clothes, your goofy side or just random things.  It could even be a means of organizing a party or wedding with pictures of the favors, the dress, the venue, the rings, the cake and the bride and groom, of course.  You create boards which are essentially a way to organize these pins into categories.  People can follow one board or all of them.  You are able to comment on …

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“Content marketing” is an umbrella term used to describe any marketing that uses the creation and sharing of content to attract a defined target audience for website traffic, lead generation and/or conversion.  It is usually presented in educational formats, such as custom magazines, print or online newsletters, digital content, websites, white papers, webcasts/webinars, podcasts, video series, in-person roundtables, and interactive online events.   Utilizing web-based content marketing can greatly enhance search engine optimization. Inserting specific searchable keywords into your content will bring more people to your site, and then you can rely on your brand and the information presented to …

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The greatest difficulty I have is explaining to clients the “Whole Site Concept” that Google currently is looking for. It’s hard for an established business that has been on the Internet for over 10 years to understand this shift. In the old days (some may say better days), one just needed to put up a basic site and create as many product/category pages as possible to be successful. Each time someone put on a new product page, they would see it appear in the search engines. It might not be on page one, but they could at least find it. …

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June 25-30! A simple way to support your local businesses and win a $50 VISA gift card!   This Friday, June 30th is Social Media Day! It’s a global event begun by the social media pioneers at Mashable.com to “recognize the digital revolution happening right before our eyes.” Social media has certainly changed the world, including the way businesses connect with their clients and customers. Social media has been especially meaningful to local businesses that can use it to reach and build relationships with more people than ever. To acknowledge and demonstrate the power of social media for local businesses, …

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A few years ago, I assumed Tumblr was a second-class blogging platform that looked and worked inferior to WordPress. I’ve now realized I was being pretty close-minded to any Content Management System (CMS) but WordPress, whether for a personal blog or a business website. That has now changed. Recently, I started helping my best friend establish himself as an influencer in preparation for a future online entertainment venture. So, I did what I always do when I am excited about a new project. I snapped up a URL and started furiously looking for an awesome WordPress theme. At the same …

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