• Google Removes Authorship Photos in the Search Results

    Google has announced that it is doing away with author photos in most search results, and that has left some web site owners upset. Some are left wondering why Google would revert back to a photo-free search page. Then there are those who want to know why Google would make its proprietary social network, Google+, less relevant.   Cyrus Shepard, who recently wrote about the latest change in a post for the popular SEO blog Moz, said it perfectly. “Along with many SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors …

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    Optimizing Your Images for SEO Benefit

    Search Engine Optimization (SEO) is not all about optimizing your written content and the inner workings of your website. With many websites relying heavily on multimedia content such as images, it is also important to take some additional steps to ensure that your visual content reaches the search engines as well.     Alt Attributes and Captions   Information related to your images may be provided by using the alt attribute, a small piece of HTML code used to specify alternative text to accompany images, text and other content. Most modern Web browsers render the text provided in the alt …

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    Keep Your Content Optimized for Panda 4.0 and Beyond

    With Google’s recent Panda 4.0 Update it is even more important for Website to Focus on Quality Content. Although Search engine optimization might appear to be a constantly changing industry, but if you remember that the core principle of sustainable SEO is all about offering quality content, then you won’t go wrong. After all, content which offers value to the reader will increase recognition for your company site, along with the trust and authority your site builds up (via Linking and Social Interaction). Nonetheless, there is still more to successful and sustainable SEO than just writing content, you want to …

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    10 Effective and Free SEO Tips for 2014

    Search engine optimization, or SEO, involves a rapidly changing landscape, one that is almost unrecognizable since its inception. The good news is that there are a few things that stayed the same. Keeping these tips in mind can make sure that the foundation of your site’s SEO remains solid and won’t fold after a simple Google update.   1. Some sites inevitably come up with pages that have similar content. Make sure that if they’re basically saying the same thing that you have the better page in your sitemap.   2. A big part of SEO revolves around links and …

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    How Google Hummingbird Affects Search Results

    Google Hummingbird is the newest update to the algorithm of the world’s most popular search engine. While the previous updates to the algorithm affected only a small percentage of results, it is estimated that Hummingbird has affected nearly 90% of results. Despite this large effect, many people are puzzled by what the update actually did. Here is a look at some of the ways that Google Hummingbird affects search results.     Conversational Phrasing   -   One of the biggest changes in Hummingbird is that it is much better at understanding conversational phrasing than previous updates. Previously, search engines would …

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    Most PPC campaigns are subject to the 80-20 rule (aka the Pareto principle) which states that approximately 80% of any given effect comes from 20% of the causes.  Applied to a PPC campaign, 80% of the conversions probably come from 20% of the keywords.  Most likely, you correctly focus most of your analysis and efforts on that 20%, but what about that other 80% of your keywords?  They probably convert every so often but clearly, they are underperforming.  Since they are relevant to your business, pausing or deleting them is not a good idea.  The only real option is to …

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    5 Mobile Marketing Trends which You Cannot Afford to Ignore

    Love it or hate it, mobile marketing is here to stay, and 2014 is set to be the year when mobile Internet browsing overtakes desktop/laptop browsing. Just a few years ago, browsing the Internet on a mobile phone was a rare luxury, and from an online marketing perspective, it was largely irrelevant. However, the majority of people already own smartphones and use them every day for browsing and other online activities. While you should certainly not neglect the desktop audience, it is no longer optional for any business which wants to conduct a successful Internet marketing campaign to ignore mobile …

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    SEO Bounty Predictions for SEO in 2014

    Every year we put together our thoughts on the coming year in Search Marketing. It is always nice to attempt to look into a crystal ball and predict the future. Below are our thoughts for next year and below that is a summary of how our predictions did last year.   Organic Link Building Dies – The concept of link earning or organic link building is a process invented in 2013 that states that you can “earn links” simply by paying an SEO company thousands of dollars to get in with the right bloggers or websites. This is just flat …

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    Why Organic SEO Outperforms PPC Campaigns

    A wise man once said patience is a companion of wisdom; however, these days most people seem fixated on immediate gratification. Sadly, this mindset has found its way into many American businesses which have come to value fast, short-term results over long-term commitments that promote enduring success. This wasteful mindset also exists in the online marketing world, where quick gains often dissipate when businesses fail to invest in solid foundations that yield lasting returns.   Organic SEO vs. PPC   In an effort to lure in more customers, business owners frequently find themselves trying to decide between pay-per-click ad campaigns …

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    YouTube Marketing Commonsense

    To a small start-up that is on a tiny marketing budget, a YouTube channel with regular content updates can be one of the most powerful marketing tools available. A video campaign on YouTube, though, is no guarantee of action. You need to know how to work it. Keep it simple Most moderately successful original videos on YouTube have cost of their creators less than $250 to make. While it would make sense to aim higher to create great story ideas and a real YouTube channel brand identity, most start-ups wouldn't benefit by lavishing money on production values. Many start-ups dream …

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