• Creating an Effective Banner Ad for Adwords

    Banner ads are often more annoying than intriguing but, by paying attention to a few simple design rules, you’ll be better equipped to create a banner ad that draws in the clicks rather than turns people away. According to wordstream.com, the average click-through rate (CTR) for banner ads is 0.25%, but you’ll want to aim for a CTR of at least 2% if you want your campaign to succeed. Banner Ads are used in Adwords for both Display and Re-Marketing Campaigns. The following are some of the defining characteristics of a successful banner ad:     1 – Interactive Elements …

    Read more >

    5 WordPress Plugins Every Business Blog Should Have

    Powering the majority of business blogs, WordPress is the most popular content management system of all. Thanks to its versatile open-source nature and exceptional ease of use, it presents an affordable and convenient solution for businesses of all sizes. However, to get the most out of the platform, you’ll want to take advantage of some powerful plugins, such as the following:

    5 Tips for Dealing with Negative Comments on Your Brand Page

    No matter how hard your company tries to create an engaged community on its social media brand pages, negative comments are a fact of life. On the positive side, people tend to put more weight into how you deal with negative comments than the comments themselves. You’ll have to treat each incident individually and responsibly to ensure that it does not tarnish your brand. Here are five tips for effectively dealing with problematic comments:     1 – Always Respond   Avoiding the issue or simply removing the comment without a second thought will serve only to harm your brand’s …

    Read more >

    5 SEO Tips to Improve Search Traffic for Your Ecommerce Website

    Having a high degree of exposure in the search engine results is critical for the success of any ecommerce website. However, to win that edge over your competitors, you’ll have to take some extra steps to make your website irresistible to both the search engines and your target audience. With the following tips, you’ll be able to combine SEO and conversion rate optimization to supercharge your ecommerce website into first place in Google:

    5 Tips for Writing Google Friendly Headlines

    Whether you’re writing a landing page, a blog post or any other type of content, your headline has the clear and simple goal of encouraging visitors to continue reading. After all, the headline is invariably the first experience people have with your content. It appears not only on the page itself, but also alongside search engine listings and social media shares. If you want your content to get noticed, you’ll need to focus on writing effective and engaging headlines.     1 – Use Numbers and Lists   Since people often turn to the Web in search for useful snippets …

    Read more >

    Generating Leads With Mobile Marketing

    These days, content marketers are increasingly targeting mobile devices. Tablets such as the iPad and smartphones such as the iPhone, the Note, etc., have become widely popular. Nearly fifty percent of the Internet traffic from across the globe comes from these portable devices these days. Hence, it is very much possible to target your customers through mobile marketing. This article provides three important tips to target mobile customers more efficiently.   Website Design and Formatting   Over 90 percent of users worldwide use multiple devices to consume content. They may use a smartphone on the go, a tablet in their …

    Read more >

    5 Online Marketing Strategies that Lead to Success

    Your small business needs an online marketing strategy. Without one, you risk playing a game of blind darts with your brand, throwing things out there and hoping they stick. Fortunately, 21st century Internet tools make marketing easy for small businesses to launch and to measure.   1. Ideal Customer Profile (AKA Avatar)   At the heart of your marketing strategy should be an ideal customer you target in your copy and offers. When you know who you are marketing to, you will find it much easier to make the right decisions and find the authentic voice necessary to connect with …

    Read more >

    Search engine optimization and social media marketing are two things that can reliably contribute to a site’s growth. Both of them share similar purposes and principles. Namely, both SEO and social media marketing are means to acquire traffic for your site. Most content creators use SEO and social media marketing in tandem. But when posting things on social media, remember to lighten up on the SEO. This article explains why.     Social media works on different principles from SEO     SEO is mainly based around the proper usage of keywords and links. Social media is different, instead relying …

    Read more >

    The Impact of Negative SEO and Ways to Fix it

    Building links to your website is absolutely crucial for getting it ranked. Competitors can use this same technique to hurt your site by building links of their own outside of your control to your website. It may seem counter intuitive but you aren’t the only person who can build links to your website and Google has no idea how to tell the difference on who/how that links came to exist. Even if you’re cautious about the kind of links you build, someone else can build some purposely bad links to your site. This is where Negative SEO begins to rear …

    Read more >

    How can I Improve My Google Map Listing?

    I am asked all of the time what exactly determines how a client ranks on Google Maps when people make a search. There are so many factors that play into it that it can often seem murky or confusing. I would like to attempt to explain why an organic ranking might be doing well but you are nowhere to be found on the Maps.   First the Map listings are determined by the keyword the person is searching as well as their IP Address or Settings in the Google Search (A Person can set themselves to search from Chicago even …

    Read more >

    ← Older posts