Author Archives: Richard

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Search Marketing Priorities for Roofers

This is the fourth article in a series called “Search Marketing Priorities” which puts the focus on examining what areas of Search Marketing different companies should concentrate their efforts on.  After gaining the skills you need for your profession and opening up your own shop Marketing is essential to the success of that business. This article will help guide Roofers and Roofing Companies on what areas of Search Marketing they should focus on that will grow their business.   Priority List: Local Listings/Google Maps – 9/10 Paid Search – 9/10 Organic SEO – 9/10 Website Quality – 9/10 Social Media …

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Search Marketing Priorities for Plumbers

This is the third article in a series called “Search Marketing Priorities” which looks at what different types of businesses would benefit most from concentrating on when it comes to Search Marketing.  When you have spent years perfecting your specific craft you want to make sure that people know about it and that you are using your time in the most effective way to promote your skills. This article will help guide Plumbers and Plumbing Companies on what areas of Search Marketing they should concentrate on that will bring them the most business for their time and effort spent.   …

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Search Marketing Priorities for Lawyers

This is the second article in a series called “Search Marketing Priorities” which focuses on what different types of businesses should concentrate most on when it comes to Search Marketing.  As a business owner you know that you need to prioritize your time and money. It is important to understand that all businesses aren’t the same and that they should put their attention on some areas of Search Marketing more than others. This article will help guide Lawyers and Law Offices on what they should prioritize when spending their Marketing dollars on Online Marketing. Priority List: Paid Search – 10/10 …

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Search Marketing Priorities for Dentists

We are going to start a new series this year called “Search Marketing Priorities” which will focus on what different types of businesses should focus most on when it comes to Search Marketing. As the industry has grown there are so many plates that a small business needs to spin all at the once. It is essential understand that all business types aren’t the same and that they should focus their attention on some areas of Search Marketing more than others. This article will focus most on Dentist and Dental Offices and what they should make a priority with their …

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Predictions for SEO Trends in 2018

It’s time once again for the annual tradition of getting out our crystal ball and looking into the future trends for SEO in the coming year. This year seems to be a year that is going to be driven by Search Personalization, new search technologies and a need for an even quicker response to our search queries.   Personalized Search   With everyone now being signed in to something at all times either through their Google Account, Facebook Account or their smart phones personalized search is an inevitable by-product of that.  Users are seeing results that only “they see” at …

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Increasing your Site Traffic: Real World Traffic

We have been looking at different areas of traffic that your website can get over the last several months. This month we will be looking at Real World Traffic. Both what it is and how it can benefit your site.   What is it?

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Increasing your Site Traffic: Social Traffic

Over the last few months we have been looking at different forms of traffic that a website can target. This month we will be looking at social traffic. Both what it is and how it can benefit your site.   What is it?   Social Traffic is traffic that originates from Social Media Sites on the Internet. These sites are quite vast but in general they are sites where people come together in a community and share common experiences through visual or text means. Some popular Social Media Sites include Facebook, Twitter and Reddit. Each of these types of sites …

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Increasing your Site Traffic: Referral Traffic

We have been exploring all the different types of traffic a website can obtain. This month we will be looking at referral traffic. Both what it is and how it can benefit your site.   What is it? Referral Traffic is traffic that comes in from other websites on the Internet. This means that while someone else is visiting another website they may see a text link or image having to do with your website and they click on it. Since there are many different types of websites there are many ways this traffic can be obtained. One major way …

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Increasing your Site Traffic: Paid Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at paid search traffic. Both what it is and how it can benefit your site.   What is it? Paid traffic is what is often referred to as “pay per click traffic” or “Paid Search” and comes from users of various Search engines making search queries. On a search engine like “Google” paid traffic listings exist above the Organic Search and Local Search results. On a Site like Google the paid search results can exist at the first …

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Increasing your Site Traffic: Organic Search

We will be exploring all of the different areas of traffic that your website can obtain. This month we will be looking at organic traffic. Both what it is and how it can benefit your site.   What is it? Organic traffic is what is often referred to as “free traffic” or “Search traffic” and comes from users of various Search engines making search queries. On a search engine like “Google” organic traffic listings exist underneath the Paid Search and Local Search results on the majority of searches. In some instances there are only organic listings displayed when someone makes …

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