Looking back over 2011, did you have hiccups in your profit margins? Many small businesses struggled to survive while others took on a new life seemingly all on their own. To make bank in 2012, small businesses need to utilize the following three tactics.
Get Social! Social Media has very obviously played a definitive roll in sales figures and will continue to do so in the coming years. Ask questions, make polls, and create contests. Engage your customer base in an honest and organic way. Think of it this way: when you are the customer and receive extra special attention from a business, doesn’t that business become top of mind next time you are in need? Social Media will not only grow your traffic but also create trust and top of mind brand awareness. Of course, it's also a great way to enhance your SEO services.
Mobile Apps! Have you Googled keywords for your website on your phone or tablet device only to find that your listing isn’t present? Better tweak your site to get that fixed right away! Currently, over 50% of local searches are being conducted on mobile devices. By the year 2014, mobile Internet usage is expected to outnumber desktop usage.
CRM Platforms! Remember rolodexes? They used to be the place to store all your leads and contacts. But, that is no more. Now small businesses can utilize cloud-based customer relationship management (CRM) systems that keep client information organized and manage leads more efficiently. It’s highly likely your competition is using some form of CRM, so you should definitely look into it.
As ever-changing technology paves the way for successful small business owners, remember to evolve your business along with it in 2012!